Power brands : measuring, making, and managing brand succes / Jesko Perrey, Tjark Freundt, and Dennis Spillecke.
By: Perrey, Jesko [author].
Contributor(s): Freundt, Tjark [author] | Spillecke, Dennis [author].
Material type: BookPublisher: Weinheim : Wiley-VCH 2015Edition: Third revised edition.Description: 329 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9783527507818.Call No.: HD69.B7 P477P 2015 Subject(s): Brand name products | Branding (Marketing) | Product managementCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 P477P 2015 (Browse shelf) | Available | 2016000004797 | |
Main Campus Book Shelves | HD69 .B7 P477P 2015 (Browse shelf) | Available | 2016000005037 |
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HD 69 .B7 O446O On brand / | HD 69 .B7 O446W Wally Olins : | HD69.B7 O976 2011 Out of the box! : | HD69 .B7 P477P 2015 Power brands : measuring, making, and managing brand succes / | HD69 .B7 P477P 2015 Power brands : measuring, making, and managing brand succes / | HD 69 .B7 P677B Brain tattoos : | HD69.B7 P677B Brand turnaround : |
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