The 4A's of marketing : creating value for customers, companies and society / Jagdish N. Sheth, Rajendra S. Sisodia.
By: Sheth, Jagdish N.
Contributor(s): Sisodia, Rajendra S.
Material type: BookPublisher: New York, N.Y. : Routledge, 2012Description: 209 p. : ill.ISBN: 9780415898355.Call No.: HF5415.55 S537F 2012 Other title: FourA's of marketing creating value for customers, companies and society.Subject(s): Relationship marketing | Customer relations -- Management | MarketingBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.55 S537F 2012 (Browse shelf) | Available | 2017000001222 |
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HF5415.55 N483N The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry | HF5415.55 R442 2010 Relationship marketing : | HF 5415.55 R623L The lovemarks effect : | HF5415.55 S537F 2012 The 4A's of marketing : | HF5415.55 S766C 2000 Customer relationship marketing : get to know your customers and win their loyalty | HF5415.55 S766C 2000 Customer relationship marketing : get to know your customers and win their loyalty | HF 5415.55 S772U UnMarketing : |
Includes bibliographical references and index
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