Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz
By: Lovelock, Christopher.
Contributor(s): Wirtz, Jochen.
Material type: BookPublisher: Boston, Mass. : Pearson, c2011Edition: 7th ed., global ed.Description: 648 p. : ill. (some col.).ISBN: 9780136118749.Call No.: HF5415.13 L683S 2011 Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 L683S 2011 (Browse shelf) | Checked out | 2025-01-14 | 201110030001 |
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HF5415.13 L683S 2007 Services marketing : people, technology, strategy / | HF5415.13 L683S 2007 Services marketing : people, technology, strategy / | HF5415.13 L683S 2007 Services marketing : people, technology, strategy / | HF5415.13 L683S 2011 Services marketing : people, technology, strategy / | HF5415.13 L683S 2011 Services marketing : people, technology, strategy / | HF5415.13 M322C Cases in strategic marketing management : an integrated approach | HF5415.13 M322M The marketing plan in colour : |
Includes bibliographical references and indexes
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