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61.
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IMC : using advertising and promotion to build brands / Tom Duncan
by Duncan, Thomas R. Edition: International ed.Material type:  Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill, c2002Accession number(s): 200302060095, 200208300101.Availability: Items available for loan: Main Campus [Call number: HF5415.13 D862I 2002] (2).
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62.
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IMC : using advertising and promotion to build brands / Tom Duncan
by Duncan, Thomas R. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Accession number(s): 200407230128.Availability: Items available for loan: Main Campus [Call number: HF5415.13 D862I] (1).
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63.
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Industrial marketing : text and cases / Krishna K. havaldar
by Havaldar, Krishna K. Edition: 2nd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New Delhi : Tata McGraw-Hill Pub. Co., 2006Accession number(s): 200705150028.Availability: Items available for loan: Main Campus [Call number: HF5415.1263 H382I 2006] (1).
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64.
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65.
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Instructor's manual to accompany fundamentals of marketing
by Stanton, William J | Etzel, Michael J | Walker, Bruce J. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : McGraw-Hill, 1991Accession number(s): 141857.Availability: Items available for reference: Main Campus [Call number: HF5415 S726I 1991] (1).
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66.
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67.
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International marketing : making exports pay off / Erik Wiklund
by Wiklund, Erik. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, N.Y. : McGraw-Hill, c1986Accession number(s): 200309170035, 66309.Availability: Items available for loan: Main Campus [Call number: HF1009.5 W544I] (1).
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68.
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International marketing / Philip R. Cateora, John L. Graham
by Cateora, Philip R | Graham, John L. Edition: 11th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill, c2002Accession number(s): 200209050022, 200406150005.Availability: Items available for loan: Main Campus [Call number: HF1416 C373I 2002] (1).
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69.
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International marketing / Philip R. Cateora, John L. Graham
by Cateora, Philip R | Graham, John L. Edition: 12th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2005Accession number(s): 200511300017.Availability: Items available for loan: Main Campus [Call number: HF1416 C373I 2005] (1).
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70.
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71.
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Internet marketing : integrating online and offine straegies / Mary Lou Roberts
by Roberts, Mary Lou. Edition: International ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Accession number(s): 200305100027, 200305100028, 200305100029.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 R623I 2003] (2).
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72.
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73.
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Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more / Dave Kerpen ; with Mallorie Rosenbluth and Meg Riedinger ; new foreword by Carrie Kerpen.
by Kerpen, Dave [author] | Rosenbluth, Mallorie | Riedinger, Meg | Carrie Kerpen [writer of foreword]. Edition: Revised and expanded second editionMaterial type: Book; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, N.Y. : McGraw-Hill, ©2015Accession number(s): 2017000001880.Availability: No items available Checked out (1).
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74.
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Management in marketing channels
by Bowersox, Donald J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Auckland : McGraw-Hill International, 1980Accession number(s): 63896.Availability: Items available for loan: Main Campus [Call number: HF5415.125 B682M] (1).
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75.
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Marketing
by Berkowitz, Eric N. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill, 1997Accession number(s): 221391, 221388, 221389.Availability: Items available for loan: Main Campus [Call number: HF5415 M374 1997] (3).
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76.
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Marketing
by Etzel, Michael J | Walker, Bruce J | Stanton, William J. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : McGraw-Hill, 1997Accession number(s): 206146, 206147.Availability: Items available for loan: Main Campus [Call number: HF5415 E893M 1997] (1).
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77.
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Marketing : practice and principles / Ralph E. Mason ... [et al.]
by Mason, Ralph E. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, N.Y. : Glencoe/McGraw-Hill, c1995Accession number(s): 200501120015, 200501120016.Availability: Items available for loan: Main Campus [Call number: HF5415 M374 1995] (1).
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78.
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79.
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Marketing : concepts and applications
by Schewe, Charles D | Smith, Reuben M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : McGraw-Hill, 1980Accession number(s): 57032.Availability: Items available for loan: Main Campus [Call number: HF5415 S339M] (1).
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80.
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Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W. Edition: 3rd ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2001Other title: Marketing : principles and perspectives.Accession number(s): 200304260012, 200304260014.Availability: Items available for loan: Main Campus [Call number: HF5415.1 B427M 2001] (1).
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