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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy
by Perreault, William D., Jr | McCarthy, E. Jerome. Edition: 14th ed. , international ed.Material type:  Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Accession number(s): 200204120059, 200308200030, 200308200031.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P477B 2002] (1).
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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy
by Perreault, William D., Jr | Cannon, Joseph P | McCarthy, E. Jerome. Edition: 12th ed. , McGraw-Hill international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, N.Y. : McGraw-Hill Irwin, c2010Accession number(s): 201007300072.Availability: Items available for loan: Main Campus [Call number: HF5415 P477E 2010] (1).
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