BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog › Results of search for 'Provider:McGraw-Hill,'

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	1.		Reputation marketing [electronic resource] : building and sustaining your organization's greatest asset / Joe Marconi. by Marconi, Joe \| American Marketing Association. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : McGraw-Hill, c2002Online access: Electronic Resources Availability: No items available Add to cart (remove)
	2.		The hero and the outlaw [electronic resource] : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson. by Mark, Margaret \| Pearson, Carol, 1944-. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2015Online access: Electronic Resources Availability: No items available Add to cart (remove)
	3.		The next economy [electronic resource] : will you know where your customers are? / Elliott Ettenberg. by Ettenberg, Elliott. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : McGraw-Hill, c2002Online access: Electronic Resources Availability: No items available Add to cart (remove)
	4.		Trout on strategy [electronic resource] : capturing mindshare, conquering markets / Jack Trout. by Trout, Jack. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, ©2004Other title: Strategy.Online access: Electronic Resources Availability: No items available Add to cart (remove)
	5.		Value-based marketing for bottom-line success [electronic resource] : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen. by DeBonis, J. Nicholas \| Balinski, Eric W \| Allen, Phil, 1953-. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2002Online access: Electronic Resources Availability: No items available Add to cart (remove)

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