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Your search returned 107 results.

101. Books
The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher

by Smith, David Van Lloyd | Fletcher, J.H.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, c2004Other title: The art and science of interpreting market research evidence.Accession number(s): 200506150040, 200506150041.Availability: Items available for loan: Main Campus [Call number: HF5415.2 S647A] (1).

102. Books
The essence of consumer behaviour

by Blythe, Jim.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Prentice Hall, 1997Accession number(s): 202489.Availability: Items available for loan: Main Campus [Call number: HF5415.32 B587E] (1).

103. Books
The handbook of online and social media research : tools and techniques for market researchers / by Ray Poynter.

by Poynter, Ray.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, 2012Accession number(s): 2015000001340.Availability: Items available for loan: Main Campus [Call number: HF5415.2 P696H 2012] (1).

104. Books
The myth of excellence : why great companies never try to the best at everything / Fred Crawford and Ryan Mathews

by Crawford, Fred | Mathews, Ryan.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Crown Business, c2001Accession number(s): 200204190126, 200204190127.Availability: Items available for loan: Main Campus [Call number: HF5415.2 C728M] (1).

105. Books
The Ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans / Robert J. Hamper.

by Hamper, Robert J.

Material type: book Book; Format: print ; Literary form: ; Audience: Specialized; Publisher: New York, N.Y. : McGraw Hill Education, c2014Accession number(s): 2018000002048.Availability: Items available for loan: Main Campus [Call number: HF5415.13 H356U 2014] (1).

106. Books
Why people buy things they don't need : understanding and predicting consumer behavior / Pamela N. Danziger

by Danziger, Pamela N.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chicago, Ill. : Dearborn Trade, c2004Accession number(s): 201004240022.Availability: Items available for loan: Main Campus [Call number: HF5415.32 D369W] (1).

107. Books
Why we buy : the science of shopping / Paco Underhill

by Underhill, Paco.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : Thomson/Texere, 2003Accession number(s): 200408100084, 200408100085, 200408100086.Availability: Items available for loan: Main Campus [Call number: HF5415.2 U523W] (1).


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