BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE

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21. Books
Living the brand : how to transform every member of your organization into a brand champion / Nicholas Ind

by Ind, Nicholas.

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2008Accession number(s): 200808260003.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 I52L 2008] (1).

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22. Books
Logo savvy : top brand-design firms share their naming and identity strategies / Perry Chua & Dann Ilicic ; WOW Branding

by Chua, Perry | Ilicic, Dann | Wow Branding (Firm).

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Gloucester, Mass. : Rockport, c2007Accession number(s): 200707260013.Availability: Items available for loan: Main Campus [Call number: NC1002 .L63 C482L] (1).

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23. Books
Methods beyond interviewing in qualitative market research / Philly Desai

by Desai, Philly.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Sage, 2002Accession number(s): 200410200014.Availability: Items available for loan: Main Campus [Call number: HF5415.2 D472M] (1).

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24. Reference Book
NTC's dictionary of trade name origins

by Room, Adrian.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, 1991Accession number(s): 102509.Availability: Items available for reference: Main Campus [Call number: REF T325 R665N 1991] (1).

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25. Books
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing / an anthology selected and interpreted by John M.T. Balmer and Stephen A. Greyser

by Balmer, John M.T | Greyser, Stephen A.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2008Accession number(s): 201105120006, 201106130008.Availability: Items available for loan: Main Campus [Call number: HD2731 R483] (1). Checked out (1).

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26. Books
The global corporate brand book / Michael Morley.

by Morley, Michael.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Basingstoke : Palgrave Macmillan, 2009Accession number(s): 2015000002690.Availability: Items available for loan: Main Campus [Call number: HD69.B7 M674G 2009] (1).

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27. Books
The most powerful brand on earth : how to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media / Chris Boudreaux and Susan F. Emerick.

by Boudreaux, Chris | Emerick, Susan F.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : Prentice Hall, c2014Accession number(s): 201310250020.Availability: Items available for loan: Main Campus [Call number: HD 69 .B7 B682M] (1).

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28. Books
The new global brands : managing non-government organizations in the 21st century / John A. Quelch, Nathalie Laidler-Kylander

by Quelch, John A | Laidler-Kylander, Nathalie.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : Thomson South-Western, c2006Accession number(s): 200703210005.Availability: Items available for loan: Main Campus [Call number: JZ4841 Q442N] (1).

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29. Books
The power of retail branding : innovative marketing strategies for achieving brandpower / Arthur A. Winters ... [et al.]

by Winters, Arthur A.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Visual Reference, c2005Accession number(s): 200705160002.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 P683] (1).

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30.
Trademark [electronic resource] : legal care for your business & product name / by Stephen Elias

by Elias, Stephen.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Berkeley, Calif. : Nolo, 2003Online access: Electronic Resources Availability: No items available

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