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21. Books
Cases in e-Commerce / Jeffrey F. Rayport, Bernard J. Jaworski

by Rayport, Jeffrey F | Jaworski, Bernard J.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw-Hill/Irwin marketspaceU, c2002Accession number(s): 200408100108.Availability: Items available for loan: Main Campus [Call number: HF5548.32 R396C] (1).

22. Books
Connect : how to use data and experience marketing to create lifetime customers / Lars Birkholm Petersen, Ron Person, Christopher Nash.

by Petersen, Lars Birkholm | Person, Ron | Nash, Christopher.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, ©2014Accession number(s): 2016000004676.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 P473C 2014] (1).

23.
Contemporary research in e-marketing [electronic resource] / Sandeep Krishnamurthy, editor.

by Krishnamurthy, Sandeep, 1967- [ed.].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hershey, PA : Idea Group Pub., c2006Online access: Electronic Resources Availability: No items available

24. Books
Content marketing strategies for dummies / Stephanie Diamond.

by Diamond, Stephanie [author.].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Hoboken, N.J. : John Wiley & Sons, Inc., ©2016Accession number(s): 2016000002907.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 D525C 2016] (1).

25. Books
Content rules : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley & C.C.Chapman.

by Handley, Ann, 1963- | Chapman, C.C, 1973-.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2011Accession number(s): 201108050016.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 H362C 2011] (1).

26. Books
Content to commerce : engaging consumers across paid, owned, and earned channels / Avi Savar.

by Savar, Avi, 1973-.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2013Accession number(s): 2014000002922, 2014000002923.Availability: Items available for loan: Main Campus [Call number: HF5414 S282C] (2).

27. Video Recording
Cool tools : blogs, wikis, RSS, podcasting [videorecording] / Kantola Productions presents ; Standford Video ; Michael Gold

by Gold, Michael | Kantola Productions | Standford Video.

Material type: visual material Visual material; Format: electronic ; Type of visual material: videorecording ; Audience: Specialized; Publisher: Mill Valley, Calif. : Kantola Productions, c2006Accession number(s): 200810010017.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 G642C] (1).

28. Books
Customer service on the Internet : building relationships, increasing loyalty, and staying competitive

by Sterne, Jim.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Wiley, 2000Accession number(s): 210820000018, 210820000019.Availability: Items available for loan: Main Campus [Call number: HF5415.5 S737C 2000] (1).

29. Books
Customers.com : how to create a profitable business strategy for the Internet and beyond

by Seybold, Patricia B | Marshak, Ronni T.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Times Business, 1998Accession number(s): 10820000001, 10820000004.Availability: Items available for loan: Main Campus [Call number: HF5415.5 S492C] (1).

30. Books
Cyber writing : how to promote your product or service online (without being flamed)

by Vitale, Jo, 1953-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : AMACOM, 1997Accession number(s): 201297, 221302, 221303, 221304.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 V572C] (3).

31. Books
Cybermarketing

by Bickerton, Pauline | Bickerton, Matthew | Pardesi, Upkar.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, 1996Accession number(s): 185785.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 B524C] (1).

32. Books
DigiMarketing : the essential guide to new media & digital marketing / Kent Wertime and Ian Fenwick

by Wertime, Kent | Fenwick, Ian.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : John Wiley & Sons (Asia), c2008Other title: DigiMarketing : the essential guide to new media and digital marketing.Accession number(s): 201001230008.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 W477D] (1).

33. Books
Digital branding : a complete step-by-step guide to strategy, tactics and measurement / Daniel Rowles.

by Rowles, Daniel.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2014Accession number(s): 2015000001327, 2015000001860.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 R684D 2014] (2).

34. Books
Digital disciplines : attaining market leadership via the cloud, big data, social, mobile, and the internet of things / Joe Weinman.

by Weinman, Joe, 1958- [author.].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Hoboken : John Wiley & Sons, ©2015Accession number(s): 2017000001670.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 W446D 2015] (1).

35. Books
Digital luxury : transforming brands & consumer experiences / Wided Batat

by Batat, Wided [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Los Angeles, Calif. : SAGE, 2019Other title: Digital luxury : transforming brands and consumer experiences.Accession number(s): 2019000001185.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 B372D 2019] (1).

36.
Digital marketing [electronic resource] : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan.

by Wind, Yoram | Mahajan, Vijay, 1948-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Wiley, c2001Online access: Electronic Resources Availability: No items available

37. Books
Digital marketing : integrating strategy and tactics with values, a guidebook for executives, managers, and students / written by-Ira Kaufman & Chris Horton.

by Kaufman, Ira Morton, 1947- | Horton, Chris.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York : Routledge, 2015Accession number(s): 2015000001325, 2015000001326.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 K383D 2015] (1). In transit (1).

38. Books
Digital marketing : global strategies from the world's leading experts

by Wind, Jerry.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Wiley, 2001Accession number(s): 70620010036.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 W562D] (1).

39. Books
Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick

by Chaffey, Dave, 1963- [author.] | Ellis-Chadwick, Fiona [author.].

Edition: Sixth edition.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson, 2016Other title: Digital marketing : strategy, implementation and practice.Accession number(s): 2016000003398.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 C423D 2016] (1).

40. Books
Digital Marketing for dummies / : by Ryan Deiss and Russ Henneberry.

by Deiss, Ryan [author] | Henneberry, Russ [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, ©2017Accession number(s): 2017000001744.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 D447D 2017] (1).


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