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Your search returned 881 results.

781. Books
The elements of copywriting : the essential guide to creating copy that gets the results you want

by Blake, Gary | Bly, Robert W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Macmillan, 1998Accession number(s): 221933, 221934.Availability: Items available for loan: Main Campus [Call number: HF5825 B524E] (1).

782. Books
The end of advertising as we know it / Sergio Zymanwith Armin Brott

by Zyman, Sergio | Brott, Armin.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2002Accession number(s): 200304050007, 200304050008, 200304050009, 200304050010.Availability: Items available for loan: Main Campus [Call number: HF5823 Z952E] (2).

783. Books
The faces of televisual media : teching, violence, selling to children / edited by Edward L. Palmer, Brian M. Young

by Palmer, Edward L [ed.] | Young, Brian M [ed.].

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003Accession number(s): 200406300003, 200406300004.Availability: Items available for loan: Main Campus [Call number: HQ784 .T4 F323 2003] (1).

784.
The faces of televisual media [electronic resource] : teaching, violence, selling to children / edited by Edward L. Palmer, Brian M. Young.

by Palmer, Edward L [ed.] | Young, Brian M [ed.].

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003Online access: Electronic Resources Availability: No items available

785. Books
The fall of advertising and the rise of PR / Al Ries and Laura Ries

by Ries, Al | Ries, Laura.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : HarperCollins, c2002Accession number(s): 200303220037, 200303220038, 200303220039, 200303220040.Availability: Items available for loan: Main Campus [Call number: HF5823 R537F] (1).

786. Books
The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot

by Burtenshaw, Ken | Mahon, Nik | Barfoot, Caroline.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Switzerland : AVA, c2006Accession number(s): 200708030002.Availability: Items available for loan: Main Campus [Call number: HF5823 B877F] (1).

787. Books
The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon, Caroline Barfoot.

by Burtenshaw, Ken | Mahon, Nik | Barfoot, Caroline.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : AVA Publishing, c2011Accession number(s): 2016000004985.Availability: Items available for loan: Main Campus [Call number: HF5823 B877F 2011] (1).

788. Books
The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo

by Cappo, Joe.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chicago, Ill. : McGraw-Hill, c2003Accession number(s): 200307310026, 200407060064.Availability: Items available for loan: Main Campus [Call number: HF5821 C366F] (1).

789. Books
The golden age of advertising-the 70s / edited by Jim Heimann ; with an introduction by Steve[n] Heller

by Heimann, Jim, 1948- [ed.] | Heller, Steven.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Koln : Taschen, c2006Accession number(s): 200806260028.Availability: Items available for loan: Main Campus [Call number: NC998.5 .A1 G642 2006] (1).

790. Books
The great marketing turnaround : the age of the individaul-and how to profit from it

by Rapp, Stan | Collins, Tom.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Plume, 1992Accession number(s): 121047.Availability: Items available for loan: Main Campus [Call number: HF5415 R366G] (1).

791. Books
The handbook of international advertising research / edited by Hong Cheng.

by Cheng, Hong [ed.].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley Blackwell, 2014Accession number(s): 2015000002185.Availability: Items available for loan: Main Campus [Call number: HF1414.4 H362 2014] (1).

792. Books
The Internet publicity guide : how to maximize your marketing and promotion in cyberspace

by Shiva, V.A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Allworth Press, 1997Accession number(s): 228492.Availability: Items available for loan: Main Campus [Call number: HF6146 .I57 S548I] (1).

793. Books
The language of advertising and merchandising in English

by Rein, David P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: United States : Regents, 1982Accession number(s): 63035, 79672.Availability: Items available for loan: Main Campus [Call number: PE1116 .A38 R446L] (2).

794. Books
The lovemarks effect : winning in the consumer revolution / Kevin Roberts

by Roberts, Kevin, 1949-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Brooklyn, N.Y. : PowerHouse Books, c2006Accession number(s): 201012060008.Availability: Items available for loan: Main Campus [Call number: HF 5415.55 R623L] (1).

795. Books
The making of effective advertising

by Patti, Charles H | Moriarty, Sandra E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1990Accession number(s): 90296, 90762.Availability: Items available for loan: Main Campus [Call number: HF5825 P377M] (1).

796. Books
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz

by Katz, Helen E.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, c2003Accession number(s): 200406250299, 200406250300.Availability: Items available for loan: Main Campus [Call number: HF5826.5 K379M 2003] (1).

797. Books
The medium is the message : and 50 other ridiculous advertising rules / editorial director: Anneloes van Gaalen.

by Gaalen, Anneloes van [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Amsterdam : BIS, c2009Accession number(s): 201207300029.Availability: Items available for loan: Main Campus [Call number: HF 5825 M424] (1).

798. Books
The milk mustache book : a behind-the-scenes look at America's favorite advertising campaign

by Schulberg, Jay | Hogya, Bernie | Taibi, Sal.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Ballantine, 1998Accession number(s): 120120000087, 120120000088.Availability: Items available for loan: Main Campus [Call number: HF6161 .M5 S384M] (1).

799. Books
The new positioning : the latest on the world's # 1 business strategy / Jack Trout with Steve Rivkin

by Trout, Jack | Rivkin, Steve.

Edition: International ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw-Hill, c1996Accession number(s): 200401210082.Availability: Items available for loan: Main Campus [Call number: HF5827.2 T768N 1996] (1).

800. Books
The New York festivals : the world's best work annual ten : international advertising & design awards

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chappaqua, N.Y. : New York Festivals, c2002Accession number(s): 200211210047.Availability: Items available for loan: Main Campus [Call number: HF5801 N489 2002] (1).


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