BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE

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Your search returned 14 results.

1. Books
Brands with a conscience : how to build a successful and responsible brand / [edited by] Sandra Horlings and Nicholas Ind.

by Horlings, Sandra [editor.] | Ind, Nicholas [editor.].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2016Accession number(s): 2016000004819.Availability: Items available for loan: Main Campus [Call number: HD60 B726 2016] (1).

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2. Books
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom

by Lindstrom, Martin.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Koganpage, 2012Accession number(s): 201311280002.Availability: No items available In transit (1).

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3. Books
Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity / Lesley Everett.

by Everett, Lesley [author.].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2016Accession number(s): 2017000001267.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 E937C 2016] (1).

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4. Books
Decision making and problem solving strategies / John Adair

by Adair, John.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Koganpage, 2010Accession number(s): 201104210003.Availability: Items available for loan: Main Campus [Call number: HD 30.23 A324D] (1).

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5. Books
Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.

by Kingsnorth, Simon [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2016Accession number(s): 2016000002908.Availability: Items available for loan: Main Campus [Call number: HF5548.32 K563D 2016] (1).

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6. Books
Enterprise change management : how to prepare your organization for continuous change / David Miller, Audra Proctor.

by Miller, David [author] | Proctor, Audra [author.].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2016Accession number(s): 2016000004937.Availability: Items available for loan: Main Campus [Call number: HD58.8 M444E 2016] (1).

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7. Books
Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong.

by Strong, Colin [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2015Accession number(s): 2017000001689.Availability: No items available Checked out (1).

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8. Books
Maritime logistics : a guide to contemporary shipping and port management / Dong-Wook Song, Photis M. Panayides.

by Song, Dong-Wook | Panayides, Photis M.

Edition: Second editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2015Accession number(s): 2015000005519, 2015000005681.Availability: Items available for loan: Main Campus [Call number: HE571 S663M 2015] (2).

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9. Books
Marketing communications : offline and online integration, engagement and analytics / P.R. Smith and Ze Zook.

by Smith, Paul Russell [author] | Zook, Ze [author].

Edition: Sixth editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London KoganPage, ©2016Accession number(s): 2016000004934.Availability: No items available Checked out (1).

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10. Books
Media interview techniques : a complete guide to media training / Robert Taylor.

by Taylor, Robert, 1968- [author.].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2016Accession number(s): 2017000001869.Availability: No items available

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11. Books
Native advertising : the essential guide / Dale Lovell.

by Lovell, Dale [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage 2017Accession number(s): 2018000000829, 2018000001518.Availability: Items available for loan: Main Campus [Call number: HF6146.I58 L683N 2017] (2).

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12. Books
Planning and managing public relations campaigns : a strategic approach / Anne Gregory.

by Gregory, Anne.

Edition: Fourth edition.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, ©2015Accession number(s): 2016000004680.Availability: No items available Checked out (1).

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13. Books
The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer.

by Bryant, Andy [author.] | Mawer, Charlie [author.].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London ; Philadelphia : KoganPage, 2016Accession number(s): 2017000000635.Availability: Items available for loan: Main Campus [Call number: HE8689.7.M37 B792T 2016] (1).

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14. Books
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.

by Ryan, Damian [author.].

Edition: Fourth editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2017Accession number(s): 2017000001855.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 R926U 2017] (1).

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