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1.
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Essentials of services marketing
by Hoffman, K. Douglas | Bateson, John E.G. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth, Tex. : Dryden Press, 1997Accession number(s): 161120000023, 161120000024.Availability: Items available for loan: Main Campus [Call number: HD9980.5 H633E] (1).
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2.
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3.
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4.
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Managing services marketing : text and readings
by Bateson, John E.G | Hoffman, K. Douglas. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth, Tex : Dryden Press, 1999Accession number(s): 228590, 229853.Availability: Items available for loan: Main Campus [Call number: HD9980.5 B373M 1999] (1).
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5.
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Marketing : best practices / K. Douglas Hoffman ... [et al.]
by Hoffman, K. Douglas. Edition: 2nd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Australia : Thomson/South-Western, c2003Accession number(s): 200309050084, 200312180194.Availability: Items available for loan: Main Campus [Call number: HF5415 M374 2003] (1).
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6.
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Marketing principles and best practices / K. Douglas Hoffman ... [et al.]
by Hoffman, K. Douglas. Edition: 3rd ed. , international student ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Australia : Thomson/South-Western, c2005Accession number(s): 200407020228, 200407020229.Availability: Items available for loan: Main Campus [Call number: HF5415 M374 2005] (1).
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7.
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Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E.G. Bateson
by Hoffman, K. Douglas | Bateson, John E.G. Edition: 3rd ed. , international student ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Australia : Thomson/South-Western, c2006Other title: Services marketing : concepts, strategies, and cases.Accession number(s): 200811040006, 200811040007.Availability: No items available Checked out (1).
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8.
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Services marketing / John E. G. Bateson, K. Douglas Hoffman.
by Bateson, John E.G | Hoffman, K. Douglas. Edition: 4th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Australia : South-Western Cengage Learning, c2011Accession number(s): 201208150016, 201208150017.Availability: Items available for loan: Main Campus [Call number: HD 9980.5 B373S 2011] (2).
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