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A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin

By: King, Stephen, 1931-.
Contributor(s): Lannon, Judie [ed.] | Baskin, Merry [ed.].
Material type: materialTypeLabelBookPublisher: Chichester : Wiley, c2007Description: 351 p. : ill.ISBN: 9780470517918.Call No.: HF5415.1255 K563M Subject(s): BRANDING (MARKETING) -- MANAGEMENT | NEW PRODUCTS | BRAND NAME PRODUCTS | ADVERTISING -- MANAGEMENT | MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5415.1255 K563M (Browse shelf) Available 200805200004

Includes bibliographical references and index

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