Your search returned 4 results.

1. Books
Brand admiration : building a business people love / C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich ; foreword by Allen M. Weiss.

by Park, Whan C [author.] | MacInnis, Deborah J [author.] | Eisingerich, A. B. (Andreas B.) [author.] | Weiss, Allen [foreword].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Hoboken, N.J. : Wiley ©2016Accession number(s): 2017000001111.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 P374B 2016] (1).

2. Books
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters.

by Hoyer, Wayne D | MacInnis, Deborah J | Pieters, Rik.

Edition: 6th ed. , international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : South-Western Cengage Learning, c2013Accession number(s): 201305210010, 201305210011, 201305210012.Availability: Items available for loan: Main Campus [Call number: HF 5415.32 H693C 2013] (1). In transit (1).

3. Books
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis

by Hoyer, Wayne D | MacInnis, Deborah J.

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : Houghton Mifflin, c2004Accession number(s): 200407230137.Availability: Items available for loan: Main Campus [Call number: HF5415.32 H693C 2004] (1).

4. Books
Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors

by MacInnis, Deborah J [ed.] | Park, C. Whan [ed.] | Priester, Joseph R, 1960- [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Accession number(s): 201011190003.Availability: Items available for loan: Main Campus [Call number: HF 5415.55 H362] (1).


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