A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell
By: Bedbury, Scott.
Contributor(s): Fenichell, Stephen.
Material type: BookPublisher: New York, N.Y. : Penguin, 2003Description: 220 p.ISBN: 0142001902.Call No.: HD 69 .B7 B422N Subject(s): BRAND NAME PRODUCTS | NEW PRODUCTS -- MANAGEMENTGeneral Note: Includes indexCurrent location | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Main Campus Book Shelves | HD 69 .B7 B422N (Browse shelf) | Available | 200604210010 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
HD69 .B7 A784B Brands : | HD69 .B7 B373A Asian branding : | HD69 .B7 B373A Asian branding : | HD 69 .B7 B422N A new brand world : | HD69 .B7 B496 Beyond branding / | HD 69 .B7 B682M The most powerful brand on earth : | HD69 .B7 B726 Brands : the new wealth creators |
Includes index
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