Brands : meaning and value in media culture / Adam Arvidsson
By: Arvidsson, Adam.
Material type: BookPublisher: London : Routledge, 2006Description: 168 p.ISBN: 9780415347167.Call No.: HD69 .B7 A784B Subject(s): BRAND NAME PRODUCTS | BRAND NAME PRODUCTS -- MARKETING | BRAND NAME PRODUCTS -- MANAGEMENT | INTERNET MARKETINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 A784B (Browse shelf) | Available | 200702150002 |
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Includes bibliographical references and index
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