Creating passion brands : how to build emotional brand connection with customers / Helen Edwards and Derek Day
By: Edwards, Helen.
Contributor(s): Day, Derek.
Material type: BookPublisher: London : Kogan Page, 2007Description: 244 p. : ill.ISBN: 9780749447625.Call No.: HD69 .B7 E382C Subject(s): BRAND NAME PRODUCTS | ADVERTISING -- BRAND NAME PRODUCTS | PRODUCT MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 E382C (Browse shelf) | Available | 200706020056 |
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HD69 .B7 D728B Brands in the balance : meeting the challenges to commercial indentity | HD69 .B7 D728B Brands in the balance : meeting the challenges to commercial indentity | HD69 .B7 E382C Creating passion brands : | HD69 .B7 E382C Creating passion brands : | HD 69 .B7 F567B Brand storming : | HD69 .B7 F573C Connective branding : | HD69 .B7 F63S Storytelling : |
Includes bibliographical references and index
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