Your search returned 164 results.

141. Books
The brandmindset / Duane E. Knapp

by Knapp, Duane E.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw-Hill, c2000Accession number(s): 200808230002, 201102030029, 110720000003, 170620000028.Availability: Items available for loan: Main Campus [Call number: HD 69 .B7 K526B] (2).

142. Books
The breakaway brand : how great brands stand out / Francis J. Kelly III, Barry Silverstein

by Kelly III, Francis J, 1956- | Silverstein, Barry.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw-Hill, c2005Accession number(s): 200704240013.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 K444B] (1).

143. Books
The direct marketing handbook

by Nash, Edward L., ed.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : McGraw-Hill, 1992Accession number(s): 173092.Availability: Items available for loan: Main Campus [Call number: HF5438.25 N373D 1992] (1).

144. Books
The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships

by Bergeron, Bryan P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : McGraw-Hill, 2001Accession number(s): 10220010073, 10220010074.Availability: Items available for loan: Main Campus [Call number: HF5415.525 B473E] (1).

145. Books
The handbook of strategic public relations & integrated communications

by Caywood, Clarke L., ed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : McGraw-Hill, 1997Accession number(s): 227782.Availability: Items available for loan: Main Campus [Call number: HM263 H362] (1).

146. Books
The handbook of strategic public relations and integrated marketing communications / edited by Clarke L. Caywood.

by Caywood, Clarke L, 1947- [ed.].

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw-Hill, c2012Accession number(s): 201310240004, 201309250002.Availability: Items available for loan: Main Campus [Call number: HM 263 H362 2012] (1).

147.
The hero and the outlaw [electronic resource] : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson.

by Mark, Margaret | Pearson, Carol, 1944-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2015Online access: Electronic Resources Availability: No items available

148. Books
The hybrid sales channel : how to ignite growth by bridging the gap between direct and indirect sales / By Rich Blakeman.

by Blakeman, Rich [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: New York, N.Y. : McGraw-Hill Education ©2016Accession number(s): 2016000004059.Availability: Items available for loan: Main Campus [Call number: HF5438.4 B524H 2016] (1).

149. Books
The marketing game! with student CD-Rom / Charlotte H. Mason, William D. Perreault, Jr.

by Mason, Charlotte H | Perreault, William D., Jr.

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Accession number(s): 200408260026, 200408260027.Availability: Items available for loan: Main Campus [Call number: HF5415.135 M376M 2002] (1).

150. Books
The marketing game! with student CD-ROM / Charlotte H. Mason, William D. Perreault, Jr.

by Mason, Charlotte H | Perreault, William D., Jr.

Edition: International ed. 2002Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw-Hill, c2002Accession number(s): 200209050002.Availability: Items available for loan: Main Campus [Call number: HF5415.135 M376M 2002] (1).

151. Books
The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry

by Newell, Frederick.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : McGraw-Hill, 1997Accession number(s): 214621, 214622.Availability: Items available for loan: Main Campus [Call number: HF5415.55 N483N] (1).

152.
The next economy [electronic resource] : will you know where your customers are? / Elliott Ettenberg.

by Ettenberg, Elliott.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : McGraw-Hill, c2002Online access: Electronic Resources Availability: No items available

153. Books
The next evolution of marketing : connect with your customers by marketing with meaning / Bob Gilbreath

by Gilbreath, Bob.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw Hill, c2010Accession number(s): 201005260012.Availability: Items available for loan: Main Campus [Call number: HF5415 G542N] (1).

154. Books
The power of visual storytelling : how to use visuals, videos, and social media to market your brand / Ekaterina Walter, Jessica Gioglio.

by Walter, Ekaterina | Gioglio, Jessica.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw-Hill Education, c2014Accession number(s): 2014000002863, 2014000003042.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 W347P] (2).

155. Books
The product manager's handbook / Linda Gorchels

by Gorchels, Linda.

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw-Hill, c2006Accession number(s): 200605250059.Availability: Items available for loan: Main Campus [Call number: HF5415.15 G672P 2006] (1).

156. Books
The state of the net : the new frontier

by Clemente, Peter C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : McGraw-Hill, 1998Accession number(s): 230358.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 C535S] (1).

157. Books
The Ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans / Robert J. Hamper.

by Hamper, Robert J.

Material type: book Book; Format: print ; Literary form: ; Audience: Specialized; Publisher: New York, N.Y. : McGraw Hill Education, c2014Accession number(s): 2018000002048.Availability: Items available for loan: Main Campus [Call number: HF5415.13 H356U 2014] (1).

158. Books
Think ASEAN! : rethinking marketing toward ASEAN community 2015 / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan

by Kotler, Philip | Kartajaya, Hermawan, 1947- | Hooi, Huan Den.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : McGraw Hill, c2007Accession number(s): 200703210003.Availability: Items available for loan: Main Campus [Call number: HF5415.12 .A785 K674T] (1).

159. Books
TQM for sales and marketing management

by Cortada, James W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : McGraw-Hill, 1993Accession number(s): 212903.Availability: Items available for loan: Main Campus [Call number: HF5438.4 C677T] (1).

160.
Trout on strategy [electronic resource] : capturing mindshare, conquering markets / Jack Trout.

by Trout, Jack.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, ©2004Other title: Strategy.Online access: Electronic Resources Availability: No items available


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