BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE

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Your search returned 13 results.

1. Books
Brand turnaround : how brands gone bad returned to glory--and the seven game changers that made the difference / Karen Post.

by Post, Karen.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw-Hill, c2012Accession number(s): 2014000002925, 2014000004187.Availability: Items available for loan: Main Campus [Call number: HD69.B7 P677B] (2).

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2. Books
Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann

by Gregory, James R | Wiechmann, Jack G.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chicago, Ill. : McGraw-Hill, c2002Accession number(s): 200308080072, 200308080073.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 G733B] (1).

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3. Books
Customers first : dominate your market by winning them over where it counts the most / Bolivar J. Bueno.

by Bueno, Bolivar J.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw-Hill, c2012Accession number(s): 2014000002864, 2014000002927.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 B836C] (1).

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4. Books
Driving brand value : using integrated marketing to manage profitable stakeholder relationships

by Duncan, Tom | Moriarty, Sandra.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : McGraw-Hill, 1997Accession number(s): 50420000020.Availability: Items available for loan: Main Campus [Call number: HF5415.13 D862D] (1).

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5. Books
IMC : using advertising and promotion to build brands / Tom Duncan

by Duncan, Thomas R.

Edition: International ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw-Hill, c2002Accession number(s): 200302060095, 200208300101.Availability: Items available for loan: Main Campus [Call number: HF5415.13 D862I 2002] (2).

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6. Books
IMC : using advertising and promotion to build brands / Tom Duncan

by Duncan, Thomas R.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Accession number(s): 200407230128.Availability: Items available for loan: Main Campus [Call number: HF5415.13 D862I] (1).

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7. Books
Principles of advertising & IMC / Tom Duncan

by Duncan, Tom.

Edition: 2nd ed. , international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw-Hill Irwin, c2005Other title: Principles of advertising and IMC.Accession number(s): 200407240056, 200407240057, 200407240058.Availability: Items available for loan: Main Campus [Call number: HF5415.13 D862P 2005] (1).

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8. Books
Principles of advertising & IMC / Tom Duncan

by Duncan, Tom.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw-Hill Irwin, c2005Other title: Principles of advertising and IMC.Accession number(s): 200809050009.Availability: Items available for loan: Main Campus [Call number: HF5415.13 D862P 2005] (1).

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9. Books
Sell the brand first : how to sell your brand and create lasting customer loyalty / Dan Stiff

by Stiff, Dan.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw-Hill, c2006Accession number(s): 200612140002, 200612140003.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 S743S] (1).

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10. Books
The brandmindset / Duane E. Knapp

by Knapp, Duane E.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw-Hill, c2000Accession number(s): 200808230002, 201102030029, 110720000003, 170620000028.Availability: Items available for loan: Main Campus [Call number: HD 69 .B7 K526B] (2).

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11. Books
The breakaway brand : how great brands stand out / Francis J. Kelly III, Barry Silverstein

by Kelly III, Francis J, 1956- | Silverstein, Barry.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw-Hill, c2005Accession number(s): 200704240013.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 K444B] (1).

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12.
The hero and the outlaw [electronic resource] : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson.

by Mark, Margaret | Pearson, Carol, 1944-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2015Online access: Electronic Resources Availability: No items available

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13. Books
Think ASEAN! : rethinking marketing toward ASEAN community 2015 / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan

by Kotler, Philip | Kartajaya, Hermawan, 1947- | Hooi, Huan Den.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : McGraw Hill, c2007Accession number(s): 200703210003.Availability: Items available for loan: Main Campus [Call number: HF5415.12 .A785 K674T] (1).

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