Your search returned 12 results.

1. Books
Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network.

by Wind, Yoram [author] | Hays, Catharine, 1958- [author].

Edition: Second editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : John Wiley & Sons, 2016Accession number(s): 2017000001359.Availability: Items available for loan: Main Campus [Call number: HF5823 W562B 2016] (1).

2. Books
Connect : how to use data and experience marketing to create lifetime customers / Lars Birkholm Petersen, Ron Person, Christopher Nash.

by Petersen, Lars Birkholm | Person, Ron | Nash, Christopher.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, ©2014Accession number(s): 2016000004676.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 P473C 2014] (1).

3. Books
Customer experience for dummies / by Roy Barnes and Bob Kelleher.

by Barnes, Roy A [author] | Kelleher, Bob [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : John Wiley & Sons, 2015Accession number(s): 2017000001688.Availability: Items available for loan: Main Campus [Call number: HF5415.5 B376C 2015] (1).

4. Books
Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert

by Zikmund, William G | McLeod, Raymond, Jr | Gilbert, Faye W.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2003Accession number(s): 200310280053.Availability: Items available for loan: Main Campus [Call number: HF5415.55 Z545C] (1).

5. Books
Customer-centric marketing : building relationships, creating advocates, and influence your customer / Aldo Cundari.

by Cundari, Aldo [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Hoboken, N.J. : Wiley, ©2015Accession number(s): 2017000001691.Availability: No items available Checked out (1).

6. Books
Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new Web / Brian Solis

by Solis, Brian.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2010Accession number(s): 201006210003.Availability: Items available for loan: Main Campus [Call number: HF 5415.1265 S644E] (1).

7. Books
Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement / Andrew Frawley.

by Frawley, Andrew.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, New Jersey : Wiley, c2015Other title: Igniting customer connections : fire up your company's growth by multiplying customer experience and engagement.Accession number(s): 2015000001929.Availability: Items available for loan: Main Campus [Call number: HF5415.5 F728I 2015] (1).

8. Books
Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler

by Tybout, Alice M | Calkins, Tim | Kellogg School of Management.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2005Accession number(s): 200603010047.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 K444] (1).

9.
Managing customer relationships [electronic resource] : a strategic framework / Don Peppers, Martha Rogers.

by Peppers, Don | Rogers, Martha, 1952-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, c2004Online access: Electronic Resources Availability: No items available

10. Books
Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.

by Peppers, Don | Rogers, Martha, 1952-.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2011Accession number(s): 2016000003819.Availability: Items available for loan: Main Campus [Call number: HF5415.5 P466M 2011] (1).

11. Books
Managing the new customer relationship : strategies to engage the social customer and build lasting value / Ian H. Gordon.

by Gordon, Ian, 1952-.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Ontario : Wiley, c2013Accession number(s): 2014000002860, 2014000002929.Availability: Items available for loan: Main Campus [Call number: HF5415.55 G672M] (1). Items available for reference: Main Campus [Call number: HF5415.55 G672M] (1).

12. Books
X : the experience when business meets design / Brian Solis.

by Solis, Brian [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Hoboken, N.J. : Wiley ©2015Accession number(s): 2016000002906.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 S644X 2015] (1).


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