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Your search returned 157 results.

121. Books
Point of purchase : how shopping changed American culture / Sharon Zukin

by Zukin, Sharon.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Routledge, c2004Accession number(s): 200403180022.Availability: Items available for loan: Main Campus [Call number: HC110 .C6 Z844P] (1).

122. Books
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.

by Ariely, Dan.

Edition: Rev. and expanded ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Harper, c2009Accession number(s): 201403200027.Availability: Items available for loan: Main Campus [Call number: BF 448 A743P 2009] (1).

123. Books
Readings on market-driving strategies : towards a new theory of competitive advantage / [edited by] Gregory S. Carpenter, Rashi Glazer, Kent Nakamoto

by Carpenter, Gregory S [ed.] | Nakamoto, Kent [ed.] | Glazer, Rashi [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Reading, Mass. : Addison-Wesley, c1997Accession number(s): 200207230181.Availability: Items available for loan: Main Campus [Call number: HF5415.32 R422] (1).

124. Books
Research in consumer behavior / edited by Russell W. Belk, Soren Askegaard, Linda Scott.

by Belk, Russell W [ed.] | Askegaard, Soren [ed.] | Scott, Linda [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Bingley : Emerald, 2012Accession number(s): 201303220017, 201303220016, 201303220018.Availability: Items available for loan: Main Campus [Call number: HF 5415.32 R473] (1).

125. Books
Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna.

by Krishna, Aradhna [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Routledge, 2010Accession number(s): 201308300002.Availability: Items available for loan: Main Campus [Call number: HF 5415 S467] (1).

126. Books
Social psychology of consumer behavior / edited by Michaela Wanke.

by Wanke, Michaela [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Psychology Press, c2009Accession number(s): 201303220014, 201303220013, 201303220015.Availability: Items available for loan: Main Campus [Call number: HF 5415.32 S624] (2). Checked out (1).

127. Books
Spent : sex, evolution, and consumer behavior / Geoffrey Miller.

by Miller, Geoffrey.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Penguin Books, 2010Accession number(s): 201205100005, 201205100006.Availability: Items available for loan: Main Campus [Call number: HB 801 M544S] (1).

128. Books
Stopwatch marketing : take charge of the time when your customer decides to buy / John Rosen, AnnaMaria Turano

by Rosen, John | Turano, AnnaMaria.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Portfolio, c2008Accession number(s): 200805200007.Availability: Items available for loan: Main Campus [Call number: HF5415.13 R673S] (1).

129. Books
Strong brands, strong relationships / edited by Susan Fournier, Michael Breazeale and Jill Avery

by Fournier, Susan [editor] | Breazeale, Michael, 1964- [editor] | Avery, Jill [editor].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2015Accession number(s): 2016000005110.Availability: No items available Checked out (1).

130. Books
Tax policy and consumer spending : evidence from Japanese fiscal experiments

by Watanabe, Katsunori | Watanabe, Takayuki | Watanabe, Tsutomu.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge, Mass. : National Bureau of Economic Research, 1999Accession number(s): 229698.Availability: No items available

131.
Test bank to accompany consumer behavior and marketing strategy, fifth edition / J. Paul Peter, Jerry C. Olson ; prepared by Thomas K. Pritchett, Betty M. Pritchett

by Pritchett, Thomas K | Pritchett, Betty M | Peter, J. Paul. Consumer behavior and marketing strategy, 5th edition | Olson, Jerry C. Consumer behavior and marketing strategy, 5th edition.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : Irwin McGraw-Hill, c1999Other title: Consumer behavior and marketing strategy, fifth edition.Accession number(s): 200702140010.Availability: Items available for reference: Main Campus [Call number: HF5415.3 P747T] (1).

132. Books
The age of surveillance capitalism : the fight for a human future at the new frontier of power / Shoshana Zuboff.

by Zuboff, Shoshana, 1951- [author].

Edition: First edition.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y.: PublicAffairs, 2019Accession number(s): 2023000000965.Availability: Items available for loan: Main Campus [Call number: HF5415.32 Z836A 2019] (1).

133. Books
The big data-driven business : how to use big data to win customers, beat competitors, and boost profits / Russell Glass, Sean Callahan.

by Glass, Russell, 1976- [author.] | Callahan, Sean [author.].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Hoboken, N.J. : Wiley, ©2015Accession number(s): 2017000001692.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 G527B 2015] (1).

134. Books
The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant

by Grant, John, 1964-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, c2006Accession number(s): 200908130011.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 G726B] (1).

135. Books
The consumer society : myths and structures

by Baudrillard, Jean.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Sage, 1998Accession number(s): 140320000001.Availability: Items available for loan: Main Campus [Call number: HB801 B382C] (1).

136. Books
The culture code : an ingenious way to understand why people around the world buy and live as they do / Clotaire Rapaille

by Rapaille, Clotaire.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Broadway, c2007Accession number(s): 200709050011.Availability: Items available for loan: Main Campus [Call number: HM1041 R362C] (1).

137. Books
The essence of consumer behaviour

by Blythe, Jim.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Prentice Hall, 1997Accession number(s): 202489.Availability: Items available for loan: Main Campus [Call number: HF5415.32 B587E] (1).

138. Books
The fake factor : why we love brands but buy fakes / Sarah McCartney

by McCartney, Sarah.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Cyan, 2005Accession number(s): 200610240001.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 M322F] (1).

139. Books
The fluid consumer : next generation growth and branding in the digital age / Teo Correia.

by Correia, Teo [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Munich : Redline Verlag, 2017Accession number(s): 2017000000636.Availability: Items available for loan: Main Campus [Call number: HF5415.32 C677F 2017] (1).

140. Books
The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske

by Malone, Chris | Fiske, Susan T.

Edition: First editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: San Francisco : Jossey-Bass, c2013Accession number(s): 2015000003492.Availability: No items available


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