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Your search returned 159 results.

141. Books
The fluid consumer : next generation growth and branding in the digital age / Teo Correia.

by Correia, Teo [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Munich : Redline Verlag, 2017Accession number(s): 2017000000636.Availability: Items available for loan: Main Campus [Call number: HF5415.32 C677F 2017] (1).

142. Books
The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske

by Malone, Chris | Fiske, Susan T.

Edition: First editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: San Francisco : Jossey-Bass, c2013Accession number(s): 2015000003492.Availability: No items available

143. Books
The laws of choice : predicting customer behavior

by Marder, Eric.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Free Press, 1997Accession number(s): 195367.Availability: Items available for loan: Main Campus [Call number: HF5415.3 M372L] (1).

144. Books
The myth of excellence : why great companies never try to the best at everything / Fred Crawford and Ryan Mathews

by Crawford, Fred | Mathews, Ryan.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Crown Business, c2001Accession number(s): 200204190126, 200204190127.Availability: Items available for loan: Main Campus [Call number: HF5415.2 C728M] (1).

145.
The next economy [electronic resource] : will you know where your customers are? / Elliott Ettenberg.

by Ettenberg, Elliott.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : McGraw-Hill, c2002Online access: Electronic Resources Availability: No items available

146. Books
The science and art of branding / Giep Franzen and Sandra Moriarty

by Franzen, Giep | Moriarty, Sandra Ernst.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Accession number(s): 201011190004.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 F726S] (1).

147. Books
The simple analytics of the environmental Kuznets curve

by Andreoni, James | Levinson, Arik.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge, Mass. : National Bureau of Economic Research, 1998Accession number(s): 225432.Availability: No items available

148. Books
The trend forecaster's handbook / Martin Raymond.

by Raymond, Martin.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Laurence King, 2010Accession number(s): 201205190008.Availability: No items available

149. Books
Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy / Bill Stinnett

by Stinnett, Bill.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw-Hill, c2005Accession number(s): 200505120023.Availability: No items available

150.
Tourism behaviour [electronic resource] : travellers' decisions and actions / Roger St. George March and Arch G. Woodside.

by March, Roger | Woodside, Arch G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Wallingford, UK ; Cambridge, MA : CABI Pub., ©2005Online access: Electronic Resources Availability: No items available

151. Books
Tribal marketing, tribal branding : an expert guide to the brand co-creation process / Brendan Richardson.

by Richardson, Brendan.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Basingstoke : Palgrave Macmillan, 2013Accession number(s): 2015000001328, 2015000001861.Availability: Items available for loan: Main Campus [Call number: HF5415 R523T 2013] (2).

152. Books
Unconscious branding : how neuroscience can empower (and inspire) marketing / Douglas Van Praet.

by Van Praet, Douglas.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2012Accession number(s): 201404230003.Availability: Items available for loan: Main Campus [Call number: HF 5415.32 V366U] (1).

153. Books
Understanding consumer behavior

by Peter, J. Paul | Olson, Jerry Corrie, 1944-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Burr Ridge, Ill. : Irwin, 1994Accession number(s): 227790.Availability: Items available for loan: Main Campus [Call number: HF5415.33 .U6 P473U] (1).

154. Books
Understanding the consumer : a European perspective / Bernard Dubois

by Dubois, Bernard.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Prentice Hall, 2000Accession number(s): 200309110113, 200309110114.Availability: Items available for loan: Main Campus [Call number: HF5415.33 .E85 D826U] (1).

155. Books
Virtual social identity and consumer behavior / Natalie T. Wood and Michael R. Solomon, editors

by Wood, Natalie T [ed.] | Solomon, Michael R [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Accession number(s): 201012240010.Availability: Items available for loan: Main Campus [Call number: HM 753 V577] (1).

156. Books
Web systems design and online consumer behavior / Yuan Gao, [editor]

by Gao, Yuan [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hershey, Pa. : Idea Group, c2005Accession number(s): 200506150012.Availability: Items available for loan: Main Campus [Call number: TK5105.888 W427] (1).

157. Books
Why do the rich save so much?

by Carroll, Christopher D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge, Mass. : National Bureau of Economic Research, 1998Accession number(s): 214853.Availability: No items available

158. Books
Why people buy things they don't need : understanding and predicting consumer behavior / Pamela N. Danziger

by Danziger, Pamela N.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chicago, Ill. : Dearborn Trade, c2004Accession number(s): 201004240022.Availability: Items available for loan: Main Campus [Call number: HF5415.32 D369W] (1).

159. Books
Why we buy : the science of shopping / Paco Underhill

by Underhill, Paco.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : Thomson/Texere, 2003Accession number(s): 200408100084, 200408100085, 200408100086.Availability: Items available for loan: Main Campus [Call number: HF5415.2 U523W] (1).


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