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Your search returned 235 results.

161. Books
Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson

by Nunes, Paul, 1963- | Johnson, Brian, 1960-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : Harvard Business School Press, c2004Accession number(s): 200507130028, 200507130029.Availability: Items available for loan: Main Campus [Call number: HF5415.1 N863M] (1).

162. Books
Mathematics connections : integrated and applied / Robert B. Ashlock ... [et al.]

by Ashlock, Robert B.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Glencoe McGraw-Hill, c1996Accession number(s): 200501070091, 200501070092, 200501070094.Availability: Items available for loan: Main Campus [Call number: QA39.2 M373] (1).

163. Books
Media generations : media allocation in a consumer-controlled marketplace / Martin P. Block, Don E. Schultz & BIGresearch

by Block, Martin P | Schultz, Don E | BIGresearch (Firm).

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Worthington, Ohio : Prosper , c2009Accession number(s): 201109120056, 201109120054, 201109120055.Availability: Items available for loan: Main Campus [Call number: HF5822 B562M] (2).

164. Books
Microeconomics and behavior

by Frank, Robert H | Glass, Amy Jocelyn.

Edition: 4th ed. , international ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin McGraw-Hill, 2000Accession number(s): 260420010092.Availability: Items available for loan: Main Campus [Call number: HB171.5 F726M 2000] (1).

165. Books
Microeconomics and behavior / Robert H. Frank

by Frank, Robert H.

Edition: 5th ed. , international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw-Hill, c2003Accession number(s): 200307040005, 200307040006.Availability: Items available for loan: Main Campus [Call number: HB171.5 F726M 2003] (1).

166. Books
Microeconomics and behavior / Robert H. Frank with the assistance of Amy J. Glass

by Frank, Robert H | Glass, Amy Jocelyn.

Edition: 4th ed. , international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2000Accession number(s): 200304260101, 200306040072.Availability: Items available for loan: Main Campus [Call number: HB171.5 F726M 2000] (1).

167. Books
Neuromarketing : exploring the brain of the consumer / Leon Zurawicki.

by Zurawicki, Leon.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: [Berlin] : Springer, c2010Accession number(s): 201405160001.Availability: No items available Checked out (1).

168. Books
Neuromarketing for Dummies / by Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl.

by Genco, Stephen J | Pohlmann, Andrew P | Steidl, Peter.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Mississauga, Ont. : Wiley, c2013Accession number(s): 201405220001.Availability: Items available for loan: Main Campus [Call number: HF5415.12615 G462N] (1).

169.
New perspectives on retailing and store patronage behavior [electronic resource] : a study of the interface between retailers and consumers / by Torben Hansen and Hans Stubbe Solgaard.

by Hansen, Torben, 1966- | Solgaard, Hans S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Kluwer Academic Publishers, c2004Online access: Electronic Resources Availability: No items available

170. Books
Now or never : how companies must change today to win the battle for Internet consumers

by Modahl, Mary.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : HarperBusiness, 2000Accession number(s): 230820014024, 300320000037.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 M622N] (1).

171. Books
Now or never : how companies must change today to win the battle for the Internet consumers

by Modahl, Mary.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Orion Business, 2000Accession number(s): 110720004005.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 M622N] (1).

172. Books
Nudge : the final edition / Richard H. Thaler and Cass R. Sunstein.

by Thaler, Richard H, 1945- [author.] | Sunstein, Cass R [author.].

Edition: Updated edition.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: [London] : Penguin Books, 2021Accession number(s): 2023000000969.Availability: Items available for loan: Main Campus [Call number: HB74 .P8 T424N 2021] (1).

173. Books
Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein.

by Thaler, Richard H, 1945- | Sunstein, Cass R.

Edition: Rev. and expanded ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Penguin Books, c2009Accession number(s): 2018000001114.Availability: Items available for loan: Main Campus [Call number: HB74.P8 T424N 2009] (1).

174. Books
Online consumer behavior : theory and research in social media, advertising, and e-tail / edited by Angeline G. Close.

by Close, Angeline [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Routledge, c2012Accession number(s): 201303220019.Availability: Items available for loan: Main Campus [Call number: HF 5415.32 O644] (1).

175. Books
Online consumer psychology : understanding and influencing consumer behavior in the virtual world / edited by: Curtis P. Haugtvedt, Karen A. Machleit, Richard F. Yalch

by Haugtvedt, Curtis P, 1958- [ed.] | Machleit, Karen A [ed.] | Yalch, Richard F [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Routledge, c2005Accession number(s): 201109120048, 201109120047.Availability: Items available for loan: Main Campus [Call number: HF5415.32 O544] (1). In transit (1).

176. Books
Point of purchase : how shopping changed American culture / Sharon Zukin

by Zukin, Sharon.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Routledge, c2004Accession number(s): 200403180022.Availability: Items available for loan: Main Campus [Call number: HC110 .C6 Z844P] (1).

177. Books
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.

by Ariely, Dan.

Edition: Rev. and expanded ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Harper, c2009Accession number(s): 201403200027.Availability: Items available for loan: Main Campus [Call number: BF 448 A743P 2009] (1).

178. Books
Readings on market-driving strategies : towards a new theory of competitive advantage / [edited by] Gregory S. Carpenter, Rashi Glazer, Kent Nakamoto

by Carpenter, Gregory S [ed.] | Nakamoto, Kent [ed.] | Glazer, Rashi [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Reading, Mass. : Addison-Wesley, c1997Accession number(s): 200207230181.Availability: Items available for loan: Main Campus [Call number: HF5415.32 R422] (1).

179. Books
Relationship marketing for competitive advantage : winning and keeping customers

by Payne, Adrian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, 1995Accession number(s): 182919, 230357.Availability: Items available for loan: Main Campus [Call number: HF5415.5 R442] (1).

180. Books
Repair your credit and knock out your debt / Jeff Michael, Thom Fox

by Michael, Jeff | Fox, Thom.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw-Hill, c2004Accession number(s): 200605250079.Availability: Items available for loan: Main Campus [Call number: HG3755 M523R] (1).


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