|
|
41.
|
|
|
|
|
42.
|
|
New products management / Merle Crawford, Anthony Di Benedetto
by Crawford, Merle | Di Benedetto, Anthony. Edition: 8th ed. , international ed.Material type:  Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw Hill, 2006Accession number(s): 200505170073, 200609120024, 200609120025.Availability: Items available for loan: Main Campus [Call number: HF 5415.153 C728N 2006] (2).
|
|
|
43.
|
|
Principles of advertising & IMC / Tom Duncan
by Duncan, Tom. Edition: 2nd ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill Irwin, c2005Other title: Principles of advertising and IMC.Accession number(s): 200407240056, 200407240057, 200407240058.Availability: Items available for loan: Main Campus [Call number: HF5415.13 D862P 2005] (1).
|
|
|
44.
|
|
Principles of advertising & IMC / Tom Duncan
by Duncan, Tom. Edition: 2nd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill Irwin, c2005Other title: Principles of advertising and IMC.Accession number(s): 200809050009.Availability: Items available for loan: Main Campus [Call number: HF5415.13 D862P 2005] (1).
|
|
|
45.
|
|
Product management / Donald R. Lehmann, Russell S. Winer
by Lehmann, Donald R | Winer, Russell S. Edition: 4th ed. , McGraw-Hill international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw Hill, 2005Accession number(s): 200501190097, 200501240001, 200801250009.Availability: No items available
|
|
|
46.
|
|
Product management / Donald R. Lehmann, Russell S. Winer
by Lehmann, Donald R | Winer, Russell S. Edition: 3rd ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw Hill, 2003Accession number(s): 200406010185, 200406010187.Availability: Items available for loan: Main Campus [Call number: HF5415.15 L435P 2003] (1).
|
|
|
47.
|
|
Relationship selling and sales management / Mark W. Johnston, Greg W. Marshall
by Johnston, Mark W | Marshall, Greg W. Edition: International ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2005Accession number(s): 200505170063.Availability: Items available for loan: Main Campus [Call number: HF5438.25 J636R 2005] (1).
|
|
|
48.
|
|
Retailing management / Michael Levy, Barton A. Weitz
by Levy, Michael | Weitz, Barton A. Edition: 2nd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Chicago, Ill. : Irwin, c1995Accession number(s): 200205230729, 200205230740.Availability: Items available for loan: Main Campus [Call number: HF5429 L489R 1995] (1).
|
|
|
49.
|
|
Retailing management / Michael Levy, Barton A. Weitz
by Levy, Michael | Weitz, Barton A. Edition: 5th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Accession number(s): 200312240162, 200308080026.Availability: Items available for loan: Main Campus [Call number: HF5429 L489R 2004] (1).
|
|
|
50.
|
|
Retailing management / Michael Levy, Barton A. Weitz
by Levy, Michael | Weitz, Barton A. Edition: 5th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Accession number(s): 200309050070.Availability: Items available for loan: Main Campus [Call number: HF5429 L489R 2004] (1).
|
|
|
51.
|
|
Retailing management / Michael Levy, Barton A. Weitz
by Levy, Michael | Weitz, Barton A. Edition: 5th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw Hill, 2004Accession number(s): 200406030045, 200406030046.Availability: Items available for loan: Main Campus [Call number: HF5429 L489R 2004] (1).
|
|
|
52.
|
|
Retailing management / Michael Levy, Barton A. Weitz
by Levy, Michael | Weitz, Barton A. Edition: 4th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2001Accession number(s): 200408090053.Availability: Items available for loan: Main Campus [Call number: HF5429 L489R 2001] (1).
|
|
|
53.
|
|
Retailing management / Michael Levy, Barton A. Weitz
by Levy, Michael | Weitz, Barton A. Edition: 4th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, 2001Accession number(s): 200309050108.Availability: Items available for loan: Main Campus [Call number: HF5429 L489R 2001] (1).
|
|
|
54.
|
|
Strategic marketing / David W. Cravens
by Cravens, David W. Edition: 4th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Burr Ridge, Ill. : Irwin, c1994Accession number(s): 200309170032.Availability: No items available
|
|
|
55.
|
|
Strategic marketing / David W. Cravens, Nigel F. Piercy
by Cravens, David W | Piercy, Nigel F. Edition: 7th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Accession number(s): 200301230009, 200301230010, 200702120010.Availability: Items available for loan: Main Campus [Call number: HF5415.135 C728S 2003] (1).
|
|
|
56.
|
|
Strategic marketing / David W. Cravens, Nigel F. Piercy
by Cravens, David W | Piercy, Nigel F. Edition: 8th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill, 2006Accession number(s): 200605250056.Availability: Items available for loan: Main Campus [Call number: HF5415.135 C728S 2006] (1).
|