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81.
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82.
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83.
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The product manager's handbook / Linda Gorchels
by Gorchels, Linda. Edition: 3rd ed.Material type:  Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, N.Y. : McGraw-Hill, c2006Accession number(s): 200605250059.Availability: Items available for loan: Main Campus [Call number: HF5415.15 G672P 2006] (1).
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84.
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The strategy of global branding and brand equity / Alvin Lee [and three others]
by Lee, Alvin [author] | Yang, Jinchao [author] | Mizerski, Richard [author] | Lambert, Claire [author]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Routledge, 2015Accession number(s): 2016000003534.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 L44S 2015] (1).
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85.
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The team based product development guidebook
by Reilly, Norman B. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Milwaukee, Wis. : ASQ Quality Press, 1999Accession number(s): 240120000045, 240120000046.Availability: Items available for loan: Main Campus [Call number: HF5415.153 R444T] (1).
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86.
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87.
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88.
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89.
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90.
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|
What is branding? / Matthew Healey
by Healey, Matthew. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Singapore : Page One, 2008Accession number(s): 200805230035.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 H424W] (1).
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91.
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92.
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