Your search returned 24 results.

1. Books
Advertising account planning : a practical guide / Larry D. Kelley and Donald W. Jugenheimer

by Kelley, Larry D, 1955- | Jugenheimer, Donald W.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2006Accession number(s): 201012080062.Availability: Items available for loan: Main Campus [Call number: HF 5823 K444A] (1).

2. Books
Advertising account planning : planning and managing an IMC campaign / Larry D. Kelley and Donald W. Jugenheimer.

by Kelley, Larry D, 1955- | Jugenheimer, Donald W.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2011Accession number(s): 201202080028, 201202080029.Availability: No items available In transit (1).

3. Books
Advertising and public relations research / Donald W. Jugenheimer ... [et al.]

by Jugenheimer, Donald W.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2010Accession number(s): 201012080059.Availability: Items available for loan: Main Campus [Call number: HF 5814 A383] (1).

4. Books
Advertising management / Donald W. Jugenheimer and Larry D. Kelley.

by Jugenheimer, Donald W | Kelley, Larry D, 1955-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Accession number(s): 201202080017, 201202080018.Availability: Items available for loan: Main Campus [Call number: HF 5823 J833A] (1). Checked out (1).

5. Books
Advertising media : workbook and sourcebook / Larry D. Kelley and Donald W. Jugenheimer

by Kelley, Larry D, 1955- | Jugenheimer, Donald W.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2008Accession number(s): 201012080060.Availability: Items available for loan: Main Campus [Call number: HF 5826.5 K444A 2008] (1).

6. Books
Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer

by Kelley, Larry D, 1955- | Jugenheimer, Donald W.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2004Accession number(s): 200704240008.Availability: Items available for loan: Main Campus [Call number: HF5826.5 K444A] (1).

7. Books
Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer

by Kelley, Larry D, 1955- | Jugenheimer, Donald W.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2008Accession number(s): 200806180003.Availability: Items available for loan: Main Campus [Call number: HF5826.5 K444A 2008] (1).

8. Books
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.

by Kelley, Larry D, 1955- | Jugenheimer, Donald W | Sheehan, Kim.

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2012Accession number(s): 201303220032, 201303220033, 201303070028.Availability: Items available for loan: Main Campus [Call number: HF 5826.5 K444A 2012] (1).

9. Books
Advertising, society, and consumer culture / Roxanne Hovland and Joyce M. Wolburg

by Hovland, Roxanne | Wolburg, Joyce M.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2010Accession number(s): 201012240009, 201108020019, 201109120053.Availability: Items available for loan: Main Campus [Call number: HF 5813 .U6 H684A] (2).

10. Books
Approaches to media literacy : a handbook

by Silverblatt, Art | Ferry, Jane | Finan, Barbara.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, 1999Accession number(s): 230819.Availability: Items available for loan: Main Campus [Call number: P96 .M4 S548A] (1).

11. Books
Beyond competition : the economics of mergers and monopoly power

by Karier, Thomas Mark.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, 1993Accession number(s): 165784.Availability: Items available for loan: Main Campus [Call number: HD2746.5 K374B] (1).

12. Books
Cases in advertising management / Larry D. Kelley and Donald W. Jugenheimer

by Kelley, Larry D, 1955- | Jugenheimer, Donald W.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Accession number(s): 201012080061.Availability: Items available for loan: Main Campus [Call number: HF 5823 K444C] (1).

13.
Environmental and natural resources economics [electronic resource] : theory, policy, and the sustainable society / Steven C. Hackett.

by Hackett, Steven C, 1960-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c1998Online access: Electronic Resources Availability: No items available

14. Books
Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors

by MacInnis, Deborah J [ed.] | Park, C. Whan [ed.] | Priester, Joseph R, 1960- [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Accession number(s): 201011190003.Availability: Items available for loan: Main Campus [Call number: HF 5415.55 H362] (1).

15. Books
Handbook of cultural intelligence : theory measurement and applications / editors Soon Ang and Linn Van Dyne ; foreword by Harry C. Triandis.

by Ang, Soon [ed.] | Van Dyne, Linn, 1949- [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2008Accession number(s): 201402260001.Availability: Items available for loan: Main Campus [Call number: HF 5549.5 .M5 H362] (1).

16. Books
International communications : a media literacy approach / Art Silverblatt and Nikolai Zlobin

by Silverblatt, Art | Zlobin, Nikolai.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2004Accession number(s): 200701100017.Availability: Items available for loan: Main Campus [Call number: P96 .I5 S548I] (1).

17. Books
Online journalism ethics : traditions and transitions / Cecilia Friend and Jane B. Singer

by Friend, Cecilia | Singer, Jane B.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2007Accession number(s): 200907010029, 200908100004.Availability: Items available for loan: Main Campus [Call number: PN4784 .O62 F743O] (1).

18. Books
Political marketing : theoretical and strategic foundations / Wojciech Cwalina, Andrzej Falkowski and Bruce I. Newman

by Cwalina, Wojciech | Falkowski, Andrzej | Newman, Bruce I.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2011Accession number(s): 201109120045, 201109120046.Availability: Items available for loan: Main Campus [Call number: JF2112 .C3 C824P] (2).

19. Books
Readings in advertising, society, and consumer culture / Roxanne Hovland, Joyce Wolburg, Eric Haley editors ; Foreword by Ron Taylor

by Hovland, Roxanne [ed.] | Wolburg, Joyce M [ed.] | Haley, Eric [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2007Accession number(s): 201012080058.Availability: Items available for loan: Main Campus [Call number: HF 5813 .U6 R422] (1).

20. Books
The corporate imagination : how big companies make mistakes

by Earl, Peter E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, 1984Accession number(s): 46258.Availability: Items available for loan: Main Campus [Call number: HD58.8 E274C] (1).


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