Your search returned 4 results.

1. Books
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer

by Bearden, William O, 1945- | Netameyer, Richard G.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Thousand Oaks, Calif. : Sage, 1999Accession number(s): 200205030071, 230823.Availability: Items available for loan: Main Campus [Call number: HF5415.3 B427H 1999] (1). Checked out (1).

2. Books
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [editors] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.

by Bearden, William O, 1945- [ed.] | Netemeyer, Richard G [ed.] | Haws, Kelly L [ed.].

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Los Angeles, Calif. : SAGE, c2011Accession number(s): 201302270005, 201302270006, 201302270007.Availability: Items available for loan: Main Campus [Call number: HF 5415.3 H362 2011] (2).

3. Books
Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W.

Edition: 5th ed. , international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw Hill Irwin, c2007Accession number(s): 200605250057.Availability: Items available for loan: Main Campus [Call number: HF5415.1 B427M 2007] (1).

4. Books
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W.

Edition: 3rd ed. , international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2001Other title: Marketing : principles and perspectives.Accession number(s): 200304260012, 200304260014.Availability: Items available for loan: Main Campus [Call number: HF5415.1 B427M 2001] (1).


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