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1.
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Contemporary marketing research
by McDaniel, Carl, Jr | Gates, Roger. Edition: 3rd ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: St. Paul, Minn. : West Pub. Co., 1996Accession number(s): 207599, 207600.Availability: Items available for loan: Main Campus [Call number: HF5415.2 M322C 1996] (1).
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2.
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Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
by Lamb, Charles W., Jr | Hair, Joseph F | McDaniel, Carl, Jr. Edition: 3rd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Australia : South-Western/Thomson Learning, c2003Accession number(s): 200311120019.Availability: Items available for loan: Main Campus [Call number: HF5415 L352E 2003] (1).
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3.
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Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
by Lamb, Charles W., Jr | Hair, Joseph F | McDaniel, Carl D. Edition: 2nd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Australia : South-Western College/Thomson Learning, c2001Accession number(s): 200309050069.Availability: Items available for loan: Main Campus [Call number: HF5415 L352E 2001] (1).
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4.
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5.
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Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.
by McDaniel, Carl | Lamb, Charles W | Hair, Joseph F. Edition: 11th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Australia : South-Western Cengage Learning, c2011Accession number(s): 201202220063, 201202220064.Availability: Items available for loan: Main Campus [Call number: HF 5415 M322I 2011] (2).
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6.
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Introduction to marketing / Carl McDaniel, Charles W. Lamb, Jr., Joseph F. Hair, Jr.
by McDaniel, Carl | Lamb, Charles W., Jr | Hair, Joseph F. Edition: 8th ed. , international student ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Australia : Thomson/South-Western, c2006Accession number(s): 200608260021, 200801250039, 200801250040.Availability: Items available for loan: Main Campus [Call number: HF 5415 M322I 2006] (1).
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7.
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Marketing
by Lamb, Charles W., Jr | Hair, Joseph F | McDaniel, Carl. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia : South-Western College, 2000Accession number(s): 250520000192.Availability: Items available for loan: Main Campus [Call number: HF5415 L352M 2000] (1).
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8.
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Marketing
by Lamb, Charles W., Jr | Hair, Joseph F | McDaniel, Carl. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : South-Western College, 1998Accession number(s): 230339.Availability: Items available for loan: Main Campus [Call number: HF5415 L352M 1998] (1).
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9.
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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., McDaniel Carl
by Lamb, Charles W., Jr | Hair, Joseph F | McDaniel, Carl. Edition: 6th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Australia : South-Western, c2002Accession number(s): 200301210058, 200301230002.Availability: Items available for loan: Main Campus [Call number: HF5415 L352M 2002] (1).
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10.
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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
by Charles W. Lamb | Hair, Joseph F | McDaniel, Carl. Edition: 6th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Australia : South-Western, c2002Accession number(s): 200204120062.Availability: Items available for loan: Main Campus [Call number: HF5415 L352M 2002] (1).
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11.
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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
by Lamb, Charles W., Jr | Hair, Joseph F | McDaniel, Carl. Edition: 7th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Australia : Thomson/South-Western, c2004Accession number(s): 200309180017, 200309180019.Availability: Items available for loan: Main Campus [Call number: HF5415 L352M 2004] (2).
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12.
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Marketing essentials / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.
by McDaniel, Carl | Lamb, Charles W | Hair, Joseph F. Edition: 7th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Australia : South-Western Cengage Learning, c2012Accession number(s): 201302060062, 201302060063, 201302060064.Availability: Items available for loan: Main Campus [Call number: HF 5415 M322M 2012] (1). In transit (1).
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13.
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Marketing research / Carl McDaniel, Jr., Roger Gates
by McDaniel, Carl, Jr | Gates, Roger. Edition: 7th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Hoboken, N.J. : Wiley, c2007Accession number(s): 200904010003.Availability: Items available for loan: Main Campus [Call number: HF5415.2 M322M 2007] (1).
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14.
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Marketing research essentials
by McDaniel, Carl., Jr | Gates, Roger. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : South-Western College, 1998Accession number(s): 202948.Availability: Items available for loan: Main Campus [Call number: HF5415.2 M322M 1998] (1).
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15.
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Marketing research essentials / Carl McDaniel, Jr., Roger Gates
by McDaniel, Carl, Jr | Gates, Roger. Edition: 4th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Hoboken, N.J. : Wiley, c2004Accession number(s): 200310040049, 200310040050.Availability: Items available for loan: Main Campus [Call number: HF5415.2 M322M 2004] (1).
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16.
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Principles of marketing
by Lamp, Charles W., Jr | Hair, Joseph F | McDaniel, Carl. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : South-Western Pub. Co., 1994Accession number(s): 151219990002.Availability: Items available for loan: Main Campus [Call number: HF5415 L352P 1994] (1).
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17.
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Principles of marketing : instructor's manual
by Lamb, Charles W., Jr | Hair, Joseph F | McDaniel, Carl. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : College Division, South-Western Pub. Co., 1994Accession number(s): 160220000031, 90220000024.Availability: Items available for reference: Main Campus [Call number: HF5415 L352P 1994] (2).
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18.
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The future of business / Carl McDaniel, Lawrence J. Gitman
by McDaniel, Carl | Gitman, Lawrence J. Edition: 6th ed. , international student ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Australia : Thomson South-Western, c2008Accession number(s): 200805030007, 200806040032, 200809020005.Availability: Items available for loan: Main Campus [Call number: HD70 .U6 M322F 2008] (1).
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