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Market segmentation : how to do it, how to profit from it
by McDonald, Malcolm, 1938- | Dunbar, Ian. Edition: 2nd ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Hampshire : Macmillan Business, 1998Accession number(s): 214253, 214254.Availability: Items available for loan: Main Campus [Call number: HF5415.127 M322M 1998] (1).
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6.
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Marketing : a complete guide in pictures / Malcolm McDonald and Peter Morris
by McDonald, Malcolm, 1938- | Morris, Peter. Edition: 2nd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Amsterdam : Elsevier Butterworth-Heinemann, 2004Accession number(s): 200610270016, 200712040003.Availability: Items available for loan: Main Campus [Call number: HF5415 M322M 2004] (1).
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Marketing plans : how to prepare them how to use them / Malcolm McDonald
by McDonald, Malcolm, 1938-. Edition: 5th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Oxford : Butterworth-Heinemann, 2002Accession number(s): 200308150019.Availability: Items available for loan: Main Campus [Call number: HF5415.13 M322M 2002] (1).
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Retail marketing plans : how to prepare them how to use them
by McDonald, Malcolm H.B | Tideman, Christopher C.S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford : Butterworth-Heinemann, 1996Accession number(s): 182918.Availability: Items available for loan: Main Campus [Call number: HF5415.13 M322R] (1).
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