Your search returned 5 results.

1. Books
Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp

by Shimp, Terence A.

Edition: 5th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Fort Worth, Tex. : Dryden Press, c2000Accession number(s): 200206170091.Availability: Items available for loan: Main Campus [Call number: HF5415.123 S545A 2000] (1).

2. Books
Advertising, promotion, & supplemental aspects of integrated marketing communications / Terence A. Shimp

by Shimp, Terence A.

Edition: 6th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : Thomson/South-Western, c2003Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Accession number(s): 200407280023, 200801290048, 200801250036.Availability: Items available for loan: Main Campus [Call number: HF 5415.123 S545A 2003] (1).

3. Books
Integrated marketing communications in advertising and promotion / Terence A. Shimp

by Shimp, Terence A.

Edition: 7th ed. , international student ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : Thomson/South-Western, c2007Accession number(s): 200705260001.Availability: Items available for loan: Main Campus [Call number: HF5415.123 S545I 2007] (1).

4. Books
Integrated marketing communications in advertising and promotion / Terence A. Shimp

by Shimp, Terence A.

Edition: 8th ed. , international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : South-Western Cengage Learning, c2010Other title: Integrated marketing communication in advertising and promotion.Accession number(s): 201003300001.Availability: Items available for loan: Main Campus [Call number: HF5415.123 S545I 2010] (1).

5. Books
Promotion management & marketing communications

by Shimp, Terence A.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth, Tex. : Dryden Press, 1993Accession number(s): 197806.Availability: Items available for loan: Main Campus [Call number: HF5415.123 S545P 1993] (1).


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