BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog › Results of search for 'se,phr:"Advertising and consumer psychology"'

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	1.		Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker, Alexander L. Biel by Aaker, David A [ed.] \| Biel, Alexander L [ed.]. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hillsdale, N.J. : Lawrence Erlbaum Associates, 1993Other title: Brand equity and advertising : advertising's role in building strong brands.Accession number(s): 200810240046, 2014000003537.Availability: No items available Checked out (1). Place hold Add to cart (remove)
	2.		Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt by Williams, Jerome D, 1947- [ed.] \| Lee, Wei-Na, 1957- [ed.] \| Haugtvedt, Curtis P, 1958- [ed.]. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2004Accession number(s): 200410280026, 200410280027.Availability: Items available for loan: Main Campus [Call number: HF5822 D583] (1). Place hold Add to cart (remove)
	3.		Online consumer psychology : understanding and influencing consumer behavior in the virtual world / edited by: Curtis P. Haugtvedt, Karen A. Machleit, Richard F. Yalch by Haugtvedt, Curtis P, 1958- [ed.] \| Machleit, Karen A [ed.] \| Yalch, Richard F [ed.]. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Routledge, c2005Accession number(s): 201109120048, 201109120047.Availability: Items available for loan: Main Campus [Call number: HF5415.32 O544] (1). In transit (1). Place hold Add to cart (remove)
	4.		Persuasive imagery : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra by Scott, Linda M [ed.] \| Batra, Rajeev [ed.]. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003Accession number(s): 200410190106.Availability: Items available for loan: Main Campus [Call number: BF367 P477] (1). Place hold Add to cart (remove)
	5.		The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum by Shrum, L.J [ed.]. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2004Accession number(s): 200410200022.Availability: Items available for loan: Main Campus [Call number: HF5827.9 P792] (1). Place hold Add to cart (remove)

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