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Your search returned 156 results.

2. Books
Advertising and consumer citizenship : gender, images and rights

by Cronin, Anne M, 1967-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 2000Accession number(s): 131120014003.Availability: Items available for loan: Main Campus [Call number: HF5822 C766A] (1).

3. Books
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland

by Sutherland, Max.

Edition: Rev. 3rd international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : Allen & Unwin, 2008Accession number(s): 201107120004, 201107210002.Availability: Items available for loan: Main Campus [Call number: HF5822 S973A 2008] (2).

4. Books
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester

by Sutherland, Max | Sylvester, Alice K.

Edition: 2nd ed. , new rev. international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : Allen & Unwin, 2000Accession number(s): 200305130038.Availability: Items available for loan: Main Campus [Call number: HF5822 S973A 2000] (1).

5. Books
Advertising myths : the strange half-lives of images and commodities / Anne M. Cronin

by Cronin, Anne M, 1967-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2004Accession number(s): 200406250290, 200409150028.Availability: Items available for loan: Main Campus [Call number: HF5821 C766A] (1).

6. Books
Advertising, society, and consumer culture / Roxanne Hovland and Joyce M. Wolburg

by Hovland, Roxanne | Wolburg, Joyce M.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2010Accession number(s): 201012240009, 201108020019, 201109120053.Availability: Items available for loan: Main Campus [Call number: HF 5813 .U6 H684A] (2).

7. Books
Always on : advertising, marketing and media in an era of consumer control / Christopher Vollmer with Geoffrey Precourt

by Vollmer, Christopher | Precourt, Geoffrey.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw Hill, c2008Accession number(s): 201201060005, 200903120024.Availability: Items available for loan: Main Campus [Call number: HF 5415.1265 V644A] (1).

8. Books
Analyzing decision making : metric conjoint analysis

by Louviere, Jordan J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Newbury Park, Calif. : Sage, 1988Accession number(s): 168899.Availability: No items available

9. Books
Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II

by Gilmore, James H | Pine II, B. Joseph.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : Harvard Business School Press, c2007Accession number(s): 200908130006, 200908130007.Availability: Items available for loan: Main Campus [Call number: HF5415.15 G545A] (1).

10. Books
Brands, consumers, symbols, & research : Sidney J. Levy on marketing

by Levy, Sidney J | Rook, Dennis W., comp.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage, 1999Accession number(s): 241020000082, 311020004005.Availability: Items available for loan: Main Campus [Call number: HF5415.1 L489B] (1).

11. Books
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom

by Lindstrom, Martin.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Koganpage, 2012Accession number(s): 201311280002.Availability: No items available In transit (1).

12. Books
Building brands & believers : how to connect with consumers using archetypes / Kent Wertime

by Wertime, Kent.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : Wiley, c2002Other title: Building brands and believers : how to connect with consumers using archetypes.Accession number(s): 200708280027.Availability: Items available for loan: Main Campus [Call number: HF5415.3 W477B] (1).

13.
Business travel and tourism [electronic resource] / John Swarbrooke and Susan Horner.

by Swarbrooke, John | Horner, Susan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, 2001Online access: Electronic Resources Availability: No items available

14. Books
Buyer behavior in marketing strategy

by Howard, John A.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1994Accession number(s): 143016.Availability: Items available for loan: Main Campus [Call number: HF5415.32 H682B 1994] (1).

15. Books
Buyology : truth and lies about why we buy / Martin Lindstrom

by Lindstrom, Martin.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Broadway, c2010Accession number(s): 201004230003.Availability: Items available for loan: Main Campus [Call number: HF5415.12615 L562B] (1).

16. Books
Cases in consumer behavior. Volume I / Martha McEnally

by McEnally, Martha.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : Pearson Education, c2002Accession number(s): 200307220051.Availability: Items available for loan: Main Campus [Call number: HF5415.32 M323C] (1).

17. Books
Cases in consumer behavior. Volume II / Martha McEnally

by McEnally, Martha.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : Pearson Education, c2002Accession number(s): 200307220055.Availability: Items available for loan: Main Campus [Call number: HF5415.32 M323C] (1).

18. Books
Consumer behavior

by Wells, William D | Prensky, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Wiley, 1996Accession number(s): 161219990133, 40120000133.Availability: Items available for loan: Main Campus [Call number: HF5415.32 W444C] (1).

19. Books
Consumer behavior

by Engel, James F | Blackwell, Roger D | Miniard, Paul W.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth, Tex. : Dryden Press, 1995Accession number(s): 169509.Availability: Items available for loan: Main Campus [Call number: HF5415.32 E533C 1995] (1).

20. Books
Consumer behavior

by Engel, James F | Blackwell, Roger D | Miniard, Paul W.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : Dryden Press, 1986Accession number(s): 62419.Availability: Items available for loan: Main Campus [Call number: HF5415.32 E533C 1986] (1).


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