Your search returned 13 results.

1. Books
Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll.

by Roll, Martin, 1967- [author].

Edition: Second edition, revised and updatedMaterial type: book Book; Format: print ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan 2015Other title: Dust jacket title: Asian brand strategy : building & sustaining strong global brands in Asia.Accession number(s): 2016000004368.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 R644A 2015] (1).

2. Books
Brandstorm : surviving and thriving in the new consumer-led marketplace / Liz Nickles ; with Savita Iyer.

by Nickles, Elizabeth | Iyer, Savita.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2012Accession number(s): 201310250016, 201311050016.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 N524B] (1).

3. Books
Competitive identity : the new brand management for nations, cities and regions / Simon Anholt

by Anholt, Simon.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Basingstoke : Palgrave Macmillan, 2007Accession number(s): 200705230075.Availability: No items available Checked out (1).

4. Books
Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau ; with foreword by Phil Harris

by Brennan, Ross | Baines, Paul | Garneau, Paul.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hamshire : Palgrave Macmillan, c2003Accession number(s): 200408050088, 200408050089, 200408050091.Availability: Items available for loan: Main Campus [Call number: HF5415.13 B736C] (1).

5. Books
Entrepreneurial marketing : sustaining growth in all organisations / Ian Chaston.

by Chaston, Ian [author].

Edition: Second edition.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Palgrave Macmillan, 2016Accession number(s): 2016000004941.Availability: Items available for loan: Main Campus [Call number: HF5415.13 C427E 2016] (1).

6. Books
Luxury talent management : leading and managing a luxury brand / Michel Gutsatz and Gilles Auguste.

by Gutsatz, Michel | Auguste, Gilles.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Houndmills : Palgrave Macmillan, 2013Accession number(s): 201310250019.Availability: Items available for loan: Main Campus [Call number: HD 9999 .L852 G877L] (1).

7. Books
Marketing

by Evans, Joel R | Berman, Barry.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Macmillan Pub. Co., 1987Accession number(s): 63635, 73113.Availability: Items available for loan: Main Campus [Call number: HF5415 E926M 1987] (2).

8. Books
Marketing : study guide

by Evans, Joel R | Berman, Barry.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Macmillan Pub. Co., 1987Accession number(s): 71823.Availability: Items available for loan: Main Campus [Call number: HF5415 E926M 1987] (1).

9. Books
Marketing management : a value-creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Muhlbacher

by Dubois, Pierre-Louis | Jolibert, Alain | Muhlbacher, Hans.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2007Accession number(s): 200711160032, 200712250017.Availability: Items available for loan: Main Campus [Call number: HF5415.13 D826M] (1).

10. Books
Marketing management : a relationship marketing perspective

by Cranfield School of Management.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hampshire : Macmillan Business, 2000Accession number(s): 10620010035.Availability: Items available for loan: Main Campus [Call number: HF5415.13 M374] (1).

11. Books
Marketing strategy and management

by Baker, Michael J.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hampshire : Macmillan, 1993Accession number(s): 148313.Availability: Items available for loan: Main Campus [Call number: HF5415.13 B34M 1992] (1).

12. Books
The edge : 50 tips from brands that lead / Allen P. Adamson ; foreword by Steve Forbes.

by Adamson, Allen P.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2013Accession number(s): 2014000002855, 2014000002933.Availability: Items available for loan: Main Campus [Call number: HF5415.15 A325E] (1).

13. Books
The practice of marketing management : analysis, planning, and implementation / William A. Cohen

by Cohen, William A, 1937-.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Macmillan Pub. Co., c1991Accession number(s): 200205230483.Availability: Items available for loan: Main Campus [Call number: HF5415.13 C633P 1991] (1).


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