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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
by Belch, George Eugene | Belch, Michael A. Edition: 6th ed. , international ed.Material type:  Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Accession number(s): 200406300082, 200412150034, 200504270009, 200702120009, 200406300083.Availability: Items available for loan: Main Campus [Call number: HF5823 B442A 2004] (1).
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Bottom-up marketing
by Ries, Al | Trout, Jack. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : McGraw-Hill, 1989Accession number(s): 159564, 74553, 96434.Availability: Items available for loan: Main Campus [Call number: HF5415 R53B] (1).
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10.
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Cases in e-Commerce / Jeffrey F. Rayport, Bernard J. Jaworski
by Rayport, Jeffrey F | Jaworski, Bernard J. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin marketspaceU, c2002Accession number(s): 200408100108.Availability: Items available for loan: Main Campus [Call number: HF5548.32 R396C] (1).
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12.
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E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski
by Rayport, Jeffrey F | Jaworski, Bernard J. Edition: International ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin marketspaceU, 2001Accession number(s): 200305210019, 200305210020.Availability: No items available
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