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101. Books
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer

by Bearden, William O, 1945- | Netameyer, Richard G.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Thousand Oaks, Calif. : Sage, 1999Accession number(s): 200205030071, 230823.Availability: Items available for loan: Main Campus [Call number: HF5415.3 B427H 1999] (1). Checked out (1).

102. Books
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [editors] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.

by Bearden, William O, 1945- [ed.] | Netemeyer, Richard G [ed.] | Haws, Kelly L [ed.].

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Los Angeles, Calif. : SAGE, c2011Accession number(s): 201302270005, 201302270006, 201302270007.Availability: Items available for loan: Main Campus [Call number: HF 5415.3 H362 2011] (2).

103. Books
Hidden in plain sight : how to create extraordinary products for tomorrow's customers / Jan Chipchase with Simon Steinhardt.

by Chipchase, Jan | Steinhardt, Simon.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, NY : HarperBusiness, 2013Accession number(s): 2016000005508.Availability: Items available for loan: Main Campus [Call number: HF5415.2 C446H 2013] (1).

104. Books
Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover.

by Eyal, Nir [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York Portfolio Penguin 2014Accession number(s): 2018000000630.Availability: Items available for loan: Main Campus [Call number: HF5415.153 E924H 2014] (1).

105. Books
How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh and Mattias Behrer.

by Bergh, Joeri van den, 1971- | Behrer, Mattias.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2013Accession number(s): 2014000002856, 2014000002932.Availability: Items available for loan: Main Campus [Call number: HF5415.332.Y66 B473H 2013] (2).

107. Books
Inside the mind of the shopper : the science of retailing / Herb Sorensen ; with Mark Heckman, Accelerated Merchandising, and James Sorensen, Kantar Retail ; study questions by Svetlana Bogomolova, Ehrenberg-Bass Institute of Univ. So. Australia.

by Sorensen, Herb.

Edition: Second editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Old Tappan, New Jersey : Pearson Education Inc., ©2017Accession number(s): 2017000001224.Availability: Items available for loan: Main Campus [Call number: HF5415.32 S673I 2017] (1).

108.
Instructor's manual to accompany consumer behavior and marketing strategy, fifth edition / J. Paul Peter, Jerry C. Olson ; prepared by Jerry C. Olson

by Olson, Jerry C | Peter, J. Paul. Comsumer behavior and marketing strategy, fifth edition | Olson, Jerry C. Comsumer behavior and marketing strategy, fifth edition.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : Irwin McGraw-Hill, c1999Other title: Consumer behavior and marketing strategy.Accession number(s): 200702140009.Availability: Items available for reference: Main Campus [Call number: HF5415.3 O476I] (1).

109. Books
International consumer behavior in the 21st Century : impact on marketing strategy development / A. Coskun Samli.

by Samli, A. Coskun.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Springer. 2013Accession number(s): 2021000000026.Availability: Items available for loan: Main Campus [Call number: HF5415.32 S254I 2013] (1).

110. Books
Media generations : media allocation in a consumer-controlled marketplace / Martin P. Block, Don E. Schultz & BIGresearch

by Block, Martin P | Schultz, Don E | BIGresearch (Firm).

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Worthington, Ohio : Prosper , c2009Accession number(s): 201109120056, 201109120054, 201109120055.Availability: Items available for loan: Main Campus [Call number: HF5822 B562M] (2).

111. Books
Microeconomics and behavior

by Frank, Robert H | Glass, Amy Jocelyn.

Edition: 4th ed. , international ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin McGraw-Hill, 2000Accession number(s): 260420010092.Availability: Items available for loan: Main Campus [Call number: HB171.5 F726M 2000] (1).

112. Books
Microeconomics and behavior / Robert H. Frank

by Frank, Robert H.

Edition: 5th ed. , international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw-Hill, c2003Accession number(s): 200307040005, 200307040006.Availability: Items available for loan: Main Campus [Call number: HB171.5 F726M 2003] (1).

113. Books
Microeconomics and behavior / Robert H. Frank with the assistance of Amy J. Glass

by Frank, Robert H | Glass, Amy Jocelyn.

Edition: 4th ed. , international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2000Accession number(s): 200304260101, 200306040072.Availability: Items available for loan: Main Campus [Call number: HB171.5 F726M 2000] (1).

114. Books
Neuromarketing : exploring the brain of the consumer / Leon Zurawicki.

by Zurawicki, Leon.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: [Berlin] : Springer, c2010Accession number(s): 201405160001.Availability: Items available for loan: Main Campus [Call number: HF5415.32 Z872N] (1).

115. Books
Neuromarketing for Dummies / by Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl.

by Genco, Stephen J | Pohlmann, Andrew P | Steidl, Peter.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Mississauga, Ont. : Wiley, c2013Accession number(s): 201405220001.Availability: Items available for loan: Main Campus [Call number: HF5415.12615 G462N] (1).

116.
New perspectives on retailing and store patronage behavior [electronic resource] : a study of the interface between retailers and consumers / by Torben Hansen and Hans Stubbe Solgaard.

by Hansen, Torben, 1966- | Solgaard, Hans S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Kluwer Academic Publishers, c2004Online access: Electronic Resources Availability: No items available

117. Books
Now or never : how companies must change today to win the battle for Internet consumers

by Modahl, Mary.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : HarperBusiness, 2000Accession number(s): 230820014024, 300320000037.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 M622N] (1).

118. Books
Now or never : how companies must change today to win the battle for the Internet consumers

by Modahl, Mary.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Orion Business, 2000Accession number(s): 110720004005.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 M622N] (1).

119. Books
Nudge : the final edition / Richard H. Thaler and Cass R. Sunstein.

by Thaler, Richard H, 1945- [author.] | Sunstein, Cass R [author.].

Edition: Updated edition.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: [London] : Penguin Books, 2021Accession number(s): 2023000000969.Availability: Items available for loan: Main Campus [Call number: HB74 .P8 T424N 2021] (1).

120. Books
Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein.

by Thaler, Richard H, 1945- | Sunstein, Cass R.

Edition: Rev. and expanded ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Penguin Books, c2009Accession number(s): 2018000001114.Availability: Items available for loan: Main Campus [Call number: HB74.P8 T424N 2009] (1).


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