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21.
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Contemporary advertising / William F. Arens
by Arens, William F. Edition: 8th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw Hill Irwin, c2002Accession number(s): 200501070043, 200501070044.Availability: Items available for loan: Main Campus [Call number: HF5821 A736C 2002] (1).
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22.
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23.
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24.
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Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson
by Johansson, Johny K. Edition: 3rd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Other title: Global marketing : foreign entry, local marketing, and global management.Accession number(s): 200309040041, 200309040042.Availability: Items available for loan: Main Campus [Call number: HF1416 J632G 2003] (1).
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25.
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Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson
by Johansson, Johny K. Edition: 3rd ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Other title: Global marketing : foreign entry, local marketing, and global management.Accession number(s): 200302250012, 200308210039.Availability: Items available for loan: Main Campus [Call number: HF1416 J632G 2003] (1).
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26.
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Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson
by Johansson, Johny K. Edition: 4th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill, 2006Other title: Global marketing : foreign entry, local marketing, and global management.Accession number(s): 200606220010.Availability: Items available for loan: Main Campus [Call number: HF1416 J632G 2006] (1).
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27.
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IMC : using advertising and promotion to build brands / Tom Duncan
by Duncan, Thomas R. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Accession number(s): 200407230128.Availability: Items available for loan: Main Campus [Call number: HF5415.13 D862I] (1).
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28.
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International marketing / Philip R. Cateora, John L. Graham
by Cateora, Philip R | Graham, John L. Edition: 12th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2005Accession number(s): 200511300017.Availability: Items available for loan: Main Campus [Call number: HF1416 C373I 2005] (1).
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29.
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Management of a sales force / Rosann L. Spiro, William J. Stanton, Gregory A. Rich
by Spiro, Rosann L | Stanton, William J | Rich, Gregory A. Edition: 11th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Accession number(s): 200602090059, 200602090060.Availability: Items available for loan: Main Campus [Call number: HF5438.4 S647M 2003] (1).
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30.
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Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W. Edition: 3rd ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2001Other title: Marketing : principles and perspectives.Accession number(s): 200304260012, 200304260014.Availability: Items available for loan: Main Campus [Call number: HF5415.1 B427M 2001] (1).
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31.
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Marketing / Eric N. Berkowitz ... [et al.]
by Berkowitz, Eric N. Edition: 5th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Chicago, Ill. : Irwin, c1997Accession number(s): 200205210083, 200205210097.Availability: Items available for loan: Main Campus [Call number: HF5415 M374 1997] (1).
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32.
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Marketing / Roger A. Kerin ... [et al.]
by Kerin, Roger A. Edition: 7th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Accession number(s): 200304260015, 200304260016.Availability: Items available for loan: Main Campus [Call number: HF5415 M374 2003] (1).
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33.
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Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton
by Etzel, Michael J | Walker, Bruce J | Stanton, William J. Edition: 12th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill Irwin, c2001Accession number(s): 150120010023, 150120010024, 200702120011.Availability: Items available for loan: Main Campus [Call number: HF5415 E893M 2001] (1).
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34.
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35.
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36.
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Marketing management : text and cases / Robert J. Dolan
by Dolan, Robert J. Edition: International ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Accession number(s): 200702140013.Availability: Items available for loan: Main Campus [Call number: HF5415.13 D642M 2002] (1).
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37.
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38.
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39.
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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Edition: 3rd ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill Irwin, c2006Accession number(s): 200505280013, 200505280014.Availability: Items available for loan: Main Campus [Call number: HF5415.2 H347M 2006] (1).
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40.
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Marketing research : within a changing information environment / Joseph F. Hiar, Jr., Robert P. Bush, David J. Ortinau
by Hiar, Joseph F., Jr | Bush, Robert P | Ortinau, David J. Edition: 2nd ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Accession number(s): 200301180041, 200301180042.Availability: Items available for loan: Main Campus [Call number: HF5415.2 H347M 2003] (1).
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