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Your search returned 249 results.

21. Books
Beyond branding / edited by Nicholas Ind

by Ind, Nicholas [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2003Accession number(s): 200603030022.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 B496] (1).

22. Books
Big brand / editor : Jican Lu, Fuguo Yu

by Lu, Jican [ed.] | Yu, Fuguo [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Beijing : Designer, c2008Accession number(s): 200903140022.Availability: Items available for loan: Main Campus [Call number: NC997 B532] (1).

23. Books
Brain tattoos : creating unique brands that stick in your customers' minds / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong

by Post, Karen.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : AMACOM, c2005Accession number(s): 201102030026.Availability: Items available for loan: Main Campus [Call number: HD 69 .B7 P677B] (1).

24. Books
Brand 7 / editor-in-chief: Adam Wong.

by Wong, Adam [editor].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hong Kong : Ooogo, [2016]Other title: OoogoBrandIdentity..Accession number(s): 2016000004596, 2016000004407.Availability: Items available for loan: Main Campus [Call number: NC997 B726 2016] (1). Checked out (1).

25. Books
Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position / Brad VanAuken.

by VanAuken, Brad.

Edition: Second editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York : AMACOM, c2015Accession number(s): 2015000001931.Availability: Items available for loan: Main Campus [Call number: HD69.B7 V362B 2015] (1).

26. Books
Brand asset management : driving profitable growth through your brands

by Davis, Scott M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San Francisco, Calif. : Jossey-Bass, 2000Accession number(s): 280920000025, 280920000026.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 D384B] (1).

27. Books
Brand asset management : driving profitable growth through your brands / Scott M. Davis ; foreword by David A. Aaker.

by Davis, Scott M.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: San Francisco, Calif. : Jossey-Bass, c2002Accession number(s): 201009210013.Availability: No items available

28. Books
Brand bible : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design.

by Millman, Debbie [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Beverly, Mass. : Rockport Publishers, 2012Accession number(s): 201304050010.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 B726] (1).

29. Books
Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.

by Kumar, Nirmalya | Steenkamp, Jan-Benedict E.M.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2013Accession number(s): 201310250013.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 K852B] (1).

30. Books
Brand culture / edited by Jonathan E. Schroeder and Miriam Salzer-Mörling ; with Søren Askegaard ... [et al.].

by Schroeder, Jonathan E, 1962- | Salzer-Mörling, Miriam | Askegaard, Søren.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 2006Accession number(s): 2016000005807.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 .S362 2006] (1).

31. Books
Brand driven : the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis, & Lynn M. Parker ; with contributors Cheryl Stumbo ... [et al.]

by LePla, F. Joseph, 1955- | Davis, Susan Voeller, 1966- | Parker, Lynn M, 1956-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2003Accession number(s): 200307310009, 200306260007, 200307150073.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 L464B] (2).

32. Books
Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker, Alexander L. Biel

by Aaker, David A [ed.] | Biel, Alexander L [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hillsdale, N.J. : Lawrence Erlbaum Associates, 1993Other title: Brand equity and advertising : advertising's role in building strong brands.Accession number(s): 200810240046, 2014000003537.Availability: No items available Checked out (1).

33. Books
Brand esSense : using sense, symbol and story to design brand identity / Neil Gains.

by Gains, Neil.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, c2014Accession number(s): 201404230006, 201404230005.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 G346B] (2).

34. Books
Brand failures / Matt Haig

by Haig, Matt.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2003Accession number(s): 200310280014, 200310280015.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 H343B] (1).

35. Books
Brand from the inside : eight essentials to emotionally connect your employees to your business / Libby Sartain, Mark Schumann

by Sartain, Libby, 1954- | Schumann, Mark, 1955-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: San Francisco, Calif. : Jossey-Bass, c2006Accession number(s): 201002240027.Availability: Items available for loan: Main Campus [Call number: HF5549.5 .M63 S277B] (1).

36. Books
Brand genius / Damrong Pinkoon.

by Damrong Pinkoon [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Bangkok : Damrong Pinkoon Company Limited, ©2016Accession number(s): 2017000001886.Availability: Items available for loan: Main Campus [Call number: HD69.B7 D357B 2016] (1).

37. Books
Brand Hollywood : selling entertainment in a global media age / Paul Grainge.

by Grainge, Paul.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2008Accession number(s): 200812040017.Availability: No items available Checked out (1).

38. Books
Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field.

by Pringle, Hamish | Field, Peter.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2008Accession number(s): 201102030028.Availability: Items available for loan: Main Campus [Call number: HD69.B7 P746B] (1).

39. Books
Brand is a four letter word : positioning and the real art of marketing / Austin McGhie.

by McGhie, Austin.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Charleston : Advantage, ©2012Other title: Positioning and the real art of marketing.Accession number(s): 2016000005107.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 M323B 2012] (1).

40. Books
Brand leadership

by Aaker, David A | Joachimsthaler, Erich.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Free Press, 2000Accession number(s): 60920000036, 60920000037.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 A243B] (1).


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