BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog › Results of search for 'su,complete-subfield:{Product management}'

	21.		Brandstorm : surviving and thriving in the new consumer-led marketplace / Liz Nickles ; with Savita Iyer. by Nickles, Elizabeth \| Iyer, Savita. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2012Accession number(s): 201310250016, 201311050016.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 N524B] (1). Place hold Add to cart (remove)
	22.		Building database-driven Web catalogs by Danish, Sherif \| Gannon, Patrick. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : McGraw-Hill, 1998Accession number(s): 215887.Availability: Items available for loan: Main Campus [Call number: HF5415.15 D364B] (1). Place hold Add to cart (remove)
	23.		Characterising successful fashion blogs and their evaluation metrics / Gediminas Guzelis. by Guzelis, Gediminas. Material type: Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Saarbrucken : LAP Lambert Academic Publishing, 2010Accession number(s): 2014000003791.Availability: Items available for loan: Main Campus [Call number: HF6161.C44 G893C] (1). Place hold Add to cart (remove)
	24.		Citizen brands : putting society at the heart of your business / Michael Willmott by Willmott, Michael. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, c2001Accession number(s): 200505260092, 200505260093.Availability: Items available for loan: Main Campus [Call number: HD60 W544C] (1). Place hold Add to cart (remove)
	25.		Competitive identity : the new brand management for nations, cities and regions / Simon Anholt by Anholt, Simon. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Basingstoke : Palgrave Macmillan, 2007Accession number(s): 200705230075.Availability: No items available Checked out (1). Place hold Add to cart (remove)
	26.		Contemporary fashion blogosphere : impact of an effective fashion blogs on the current fashion industry / Kristina Sedeke and Payal Arora. by Sedake, Kristina \| Arora, Payal. Material type: Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Saarbrucken : LAP Lambert Academic Publishing, 2012Accession number(s): 2014000003623.Availability: Items available for loan: Main Campus [Call number: HF6161.C44 S423C] (1). Place hold Add to cart (remove)
	27.		Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan and Craig M. Vogel. by Cagan, Jonathan, 1961- \| Vogel, Craig M. Edition: 2nd ed.Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : FT Press, c2013Accession number(s): 201211300001.Availability: Items available for loan: Main Campus [Call number: HF 5415.153 C332C 2013] (1). Place hold Add to cart (remove)
	28.		Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel by Cagan, Jonathan, 1961- \| Vogel, Craig M. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : Financial Times Prentice Hall, c2002Accession number(s): 200309230053, 200309230054.Availability: Items available for loan: Main Campus [Call number: HF5415.153 C332C] (1). Place hold Add to cart (remove)
	29.		Creating innovative products and services : the forth innovation method / Gijs van Wulfen. by Wulfen, Gijs van. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Farnham : Gower, c2011Accession number(s): 201209110010.Availability: Items available for loan: Main Campus [Call number: HF 5415.153 W843C] (1). Place hold Add to cart (remove)
	30.		Creating passion brands : how to build emotional brand connection with customers / Helen Edwards and Derek Day by Edwards, Helen, 1965- \| Day, Derek, 1949-. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2007Accession number(s): 200706020056.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 E382C] (1). Place hold Add to cart (remove)
	31.		Creating product strategies by Rogers, Beth. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London : International Thomson Business Press, 1996Accession number(s): 203516, 203517.Availability: Items available for loan: Main Campus [Call number: HF5415.15 R633C] (1). Place hold Add to cart (remove)
	32.		Defending your brand : how smart companies use defensive strategy to deal with competitive attacks / Tim Calkins. by Calkins, Tim. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2012Accession number(s): 201310250017, 201311050015.Availability: Items available for loan: Main Campus [Call number: HF 5415.15 C344D] (2). Place hold Add to cart (remove)
	33.		Firms, markets, and economic change [electronic resource] : a dynamic theory of business institutions / Richard N. Langlois and Paul L. Robertson by Langlois, Richard N \| Robertson, Paul L. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 2002Online access: Electronic Resources Availability: No items available Add to cart (remove)
	34.		From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony. by De Chernatony, Leslie. Edition: 3rd ed.Material type: Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Amsterdam : Elsevier, 2010Accession number(s): 2014000004012.Availability: Items available for loan: Main Campus [Call number: HD69.B7 D423F 2010] (1). Place hold Add to cart (remove)
	35.		From concept to customer : the practical guide to integrated product and process development, and business process reengineering by ReVelle, Jack B \| Frigon, Normand L \| Jackson, Harry K. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Van Nostrand Reinhold, 1995Accession number(s): 182237, 182238.Availability: Items available for loan: Main Campus [Call number: HD30 R483F] (1). Place hold Add to cart (remove)
	36.		How come your brand isn't working hard enough? : the essential guide to brand management / Peter Cheverton by Cheverton, Peter. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2002Accession number(s): 200206270126, 200206270125.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 C438H] (1). Place hold Add to cart (remove)
	37.		How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh and Mattias Behrer. by Bergh, Joeri van den, 1971- \| Behrer, Mattias. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2013Accession number(s): 2014000002856, 2014000002932.Availability: Items available for loan: Main Campus [Call number: HF5415.332.Y66 B473H 2013] (2). Place hold Add to cart (remove)
	38.		How cool brands stay hot : branding to generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire. by Bergh, Joeri van den, 1971- [author.] \| Behrer, Mattias [author.] \| Maeseneire, Patrick de [writer of foreword.]. Edition: Third edition.Material type: Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2016Accession number(s): 2016000003968.Availability: Items available for loan: Main Campus [Call number: HF5415.332 .Y66 B473H 2016] (1). Place hold Add to cart (remove)
	39.		Innovation and the general manager / Clayton M. Christensen by Christensen, Clayton M. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : Irwin/McGraw-Hill, c1999Accession number(s): 200606220009.Availability: Items available for loan: Main Campus [Call number: HD53 C474I] (1). Place hold Add to cart (remove)
	40.		Innovation management and new product development / Paul Trott. by Trott, Paul. Edition: 5th ed.Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Financial Times Prentice Hall, 2012Accession number(s): 201210110004, 201210110005.Availability: Items available for loan: Main Campus [Call number: HD 45 T767I 2012] (2). Place hold Add to cart (remove)

BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE

Refine your search

Availability

Authors

Item types

Locations

Series

Topics

Holding libraries

Languages