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41.
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Getting the best from agencies : and other outside services
by Smith, Geoffrey | Hart, Norman, ed. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, 1994Accession number(s): 200930.Availability: Items available for loan: Main Campus [Call number: HF6178 S647G] (1).
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42.
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43.
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [editors] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
by Bearden, William O, 1945- [ed.] | Netemeyer, Richard G [ed.] | Haws, Kelly L [ed.]. Edition: 3rd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Los Angeles, Calif. : SAGE, c2011Accession number(s): 201302270005, 201302270006, 201302270007.Availability: Items available for loan: Main Campus [Call number: HF 5415.3 H362 2011] (2).
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44.
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45.
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46.
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47.
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48.
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49.
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Management information for marketing and sales
by Hines, Tony. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford : Butterworth-Heinmann, 1995Accession number(s): 183234.Availability: Items available for loan: Main Campus [Call number: HF5415.13 H563M] (1).
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50.
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51.
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Market research in travel and tourism
by Brunt, Paul. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford : Butterworth-Heinemann, 1997Accession number(s): 219100, 219101, 219102.Availability: No items available
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52.
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53.
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54.
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55.
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56.
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57.
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Marketing research
by Aaker, David A | Kumar, V | Day, George S. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : Wiley, 2001Accession number(s): 81220000012, 81220000013.Availability: Items available for loan: Main Campus [Call number: HF5415.2 A243M 2001] (1).
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58.
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Marketing research
by Aaker, David A | Day, George S. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : Wiley, 1990Accession number(s): 149841.Availability: No items available
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59.
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60.
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Marketing research : an applied orientation / Naresh K. Malhotra
by Malhotra, Naresh K. Edition: 2nd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1996Accession number(s): 200205220823.Availability: Items available for loan: Main Campus [Call number: HF5415.2 M343M 1996] (1).
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