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521.
Instructor's manual to accompany introduction to advertising and promotion : an integrated marketing communications perspective

by Belch, George E | Belch, Michael A.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : Irwin, 1995Other title: Introduction to advertising and promotion : an integrated marketing communications perspective.Accession number(s): 10220000037.Availability: Items available for reference: Main Campus [Call number: HF5823 B442I 1995] (1).

522. Books
Integrated advertising, promotion, & marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Accession number(s): 200403120120, 200403120121, 200403120122.Availability: Items available for loan: Main Campus [Call number: HF5415.123 C568I 2004] (1).

523. Books
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: Global ed. 5th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : Pearson, c2012Accession number(s): 201303260029, 201303260028.Availability: Items available for loan: Main Campus [Call number: HF 5415.123 C568I 2012] (1).

524. Books
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Accession number(s): 200207190045, 200211110063, 200211110064, 200207190044.Availability: No items available

525. Books
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd ed. , international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Accession number(s): 200705260002.Availability: Items available for loan: Main Campus [Call number: HF5415.123 C568I 2007] (1).

526. Books
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E [author] | Baack, Donald [author].

Edition: Seventh edition, Global editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Boston, Mass. : Pearson, ©2016Accession number(s): 2016000003945.Availability: Items available for loan: Main Campus [Call number: HF5415.123 C568I 2016] (1).

527. Books
Integrated marketing communications

by Pickton, David | Broderick, Amanda.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : Financial Times Prentice Hall, 2001Accession number(s): 290920010007.Availability: Items available for loan: Main Campus [Call number: HF5415.123 P524I] (1).

528. Books
Integrated marketing communications in advertising and promotion / Terence A. Shimp

by Shimp, Terence A.

Edition: 7th ed. , international student ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : Thomson/South-Western, c2007Accession number(s): 200705260001.Availability: Items available for loan: Main Campus [Call number: HF5415.123 S545I 2007] (1).

529. Books
Integrated marketing communications in advertising and promotion / Terence A. Shimp

by Shimp, Terence A.

Edition: 8th ed. , international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : South-Western Cengage Learning, c2010Other title: Integrated marketing communication in advertising and promotion.Accession number(s): 201003300001.Availability: Items available for loan: Main Campus [Call number: HF5415.123 S545I 2010] (1).

530. Books
International advertising : communicating across cultures / Barbara Mueller

by Mueller, Barbara.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Belmont, Calif. : Wadsworth Pub. Co., c1996Accession number(s): 172933, 200805270011, 205542.Availability: Items available for loan: Main Campus [Call number: HF5823 M834I] (1).

531. Books
International advertising : realities and myths

by Jones, John Philip, ed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage, 2000Accession number(s): 220720000015, 260120014009.Availability: Items available for loan: Main Campus [Call number: HF5823 I573] (1).

532. Books
International brand packaging awards

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Rockport, Mass. : Rockport, 1993Accession number(s): 138991.Availability: Items available for loan: Main Campus [Call number: TS195.2 I573] (1).

533. Books
Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska

by Chrzanowska, Joanna.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Sage, 2002Accession number(s): 200410200013.Availability: Items available for loan: Main Campus [Call number: HF5415.2 C479I] (1).

534. Books
Introducing : designs for making a first impression / edited by Robert Klanten, Mika Mischler and Boris Brumnjak

by Klanten, Robert [ed.] | Mischler, Mika [ed.] | Brumnjak, Boris [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Berlin : Die Gestalten Verlag, c2005Accession number(s): 200701310003.Availability: Items available for loan: Main Campus [Call number: NE965 I577] (1).

535. Books
Introduction to advertising and promotion : an integrated marketing communications prespective

by Belch, George Edward | Belch, Michael A.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : Irwin, 1995Accession number(s): 190120000009, 197934.Availability: Items available for loan: Main Campus [Call number: HF5823 B442I 1995] (1).

536. Books
Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty

by Burnett, John | Moriarty, Sandra Ernst.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : Prentice-Hall, c1998Accession number(s): 200307030043, 200307030044, 290920010013.Availability: Items available for loan: Main Campus [Call number: HF5415.123 B876I] (2).

537. Books
Introduction to marketing, advertising and public relations

by Jefkins, Frank.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Macmillan Press, 1983Accession number(s): 39708.Availability: Items available for loan: Main Campus [Call number: HF5415 J434I] (1).

538.
Investigation of the relationships among three dimensions of source credibility and the issue/personal involvement in Thai advertising communication Thai influence audience's purchase intentions : an elaboration processing perspective

by Shawanluck Kunathikornkit.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bangkok : Faculty of the Graduate School of Bangkok Univ., 1997Online access: Electronic Resource Accession number(s): 131220004026, 198276.Availability: Items available for loan: Main Campus [Call number: Thesis S528I 1997 BU] (2).

539. Books
Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder

by Calder, Bobby J [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2008Other title: Kellogg on advertising and media : the Kellogg School of Management.Accession number(s): 200902100028.Availability: Items available for loan: Main Campus [Call number: HF5826.5 K444] (1).

540. Books
Kick-ass copywriting in 10 easy steps : build the buzz and sell the sizzle / Susan Gunelius

by Gunelius, Susan.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: [Irvine, Calif.] : Entrepreneur Press, c2008Accession number(s): 2018000001515.Availability: Items available for loan: Main Campus [Call number: HF5825 G863K 2008] (1).


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