Your search returned 5 results.

1. Books
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising

by Mooij, Marieke K. de, 1943- | Keegan, Warren J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Prentice Hall, 1991Accession number(s): 136976, 136977.Availability: Items available for loan: Main Campus [Call number: HF5823 M664A] (1).

2. Books
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij

by Mooij, Marieke K. de, 1943-.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Los Angeles, Calif. : SAGE, c2011Accession number(s): 201107210003, 201206130003, 201107010003, 201206130002.Availability: Items available for loan: Main Campus [Call number: HF5415.32 M664C 2011] (2).

3. Books
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Los Angeles, Calif. : SAGE, c2014Accession number(s): 2015000001596, 2015000001855.Availability: Items available for loan: Main Campus [Call number: HF5415.127 M664C 2014] (2).

4. Books
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij

by Mooij, Marieke K. de, 1943-.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Thousand Oaks, Calif. : Sage, c2005Accession number(s): 200606020090.Availability: Items available for loan: Main Campus [Call number: HF5415.127 M664G 2005] (1).

5. Books
Global marketing and advertising : understanding cultural paradoxes

by Mooij, Marieke K. de, 1943-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage, 1998Accession number(s): 228862, 240520000133.Availability: Items available for loan: Main Campus [Call number: HF5415.127 M664G] (1).


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