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1.
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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H., Jr. Edition: 9th ed. , international ed.Material type:  Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Accession number(s): 200310040026, 200310040027.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P473P 2003] (1).
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2.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
by Peter, J. Paul | Olson, Jerry Corrie, 1944-. Edition: 5th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : Irwin McGraw-Hill, 1999Accession number(s): 200702140012.Availability: Items available for loan: Main Campus [Call number: HF5415.3 P473C 1999] (1).
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3.
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4.
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Management of a sales force / William J. Stanton, Rosann Spiro
by Stanton, William J | Spiro, Rosann. Edition: 10th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : Irwin/McGraw-Hill, 1999Accession number(s): 200404210052, 200404210053.Availability: Items available for loan: Main Campus [Call number: HF5438.4 S726M 1999] (1).
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5.
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6.
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Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr.
by Weitz, Barton A | Castleberry, Stephen B | Tanner, John F., Jr. Edition: 5th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Accession number(s): 200505170059.Availability: Items available for loan: Main Campus [Call number: HF5438.25 W447S 2004] (1).
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7.
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Strategic marketing / David W. Cravens
by Cravens, David W. Edition: 6th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2000Accession number(s): 200207240029.Availability: Items available for loan: Main Campus [Call number: HF5415.135 C728S 2000] (1).
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8.
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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden
by Cravens, David W | Lamb, Charles W., Jr | Crittenden, Victoria Lynn. Edition: 7th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Accession number(s): 200702120008.Availability: Items available for loan: Main Campus [Call number: HF5415 C728S 2002] (1).
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