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Beyond branding / edited by Nicholas Ind
by Ind, Nicholas [ed.]. Material type:  Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: London : Kogan Page, 2003Accession number(s): 200603030022.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 B496] (1).
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2.
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3.
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Brand failures / Matt Haig
by Haig, Matt. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: London : Kogan Page, 2003Accession number(s): 200310280014, 200310280015.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 H343B] (1).
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8.
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9.
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10.
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The economics of quality, grades, and brands
by Bowbrick, Peter. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Routledge, 1992Accession number(s): 152327.Availability: Items available for loan: Main Campus [Call number: HF5415.157 B69] (1).
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11.
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Why they buy : American consumers inside and out
by Settle, Robert B | Alreck, Pamela L. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : Wiley, 1986Accession number(s): 61887.Availability: Items available for loan: Main Campus [Call number: HC110 .C6 S477W] (1).
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