Your search returned 9 results.

1. Books
Beyond the brand : why engaging the right customers is essential to winning in business / John Winsor

by Winsor, John, 1959-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chicago, Ill. : Dearborn Trade, c2004Accession number(s): 200606200024.Availability: Items available for loan: Main Campus [Call number: HF5415.15 W567B] (1).

2.
Brand failures [electronic resource] / Matt Haig.

by Haig, Matt.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2003Online access: Publisher description | Electronic Resources Availability: No items available

3. Books
Brand failures / Matt Haig

by Haig, Matt.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2003Accession number(s): 200310280014, 200310280015.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 H343B] (1).

4. Books
Creating brand loyalty : the management of power positioning and really great advertising

by Czerniawski, Richard D | Maloney, Michael W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : AMACOM, 1999Accession number(s): 240120000054.Availability: Items available for loan: Main Campus [Call number: HF6161 .B4 C937C] (1).

5. Books
Driving loyalty : turning every customer and employee into a raving fan for your brand / Kirk Kazanjian.

by Kazanjian, Kirk.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Crown Business, c2013Accession number(s): 201310250015.Availability: Items available for loan: Main Campus [Call number: HF 5415.5 K392D] (1).

6.
Inside the Minds : Leading Marketers: Industry Leaders Share Their Knowledge on the Future of Marketing, Advertising, and Building Successful Brands [electronic resource]

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: [Eagan, Minn.] : Aspatore Books, 2001Online access: Electronic Resources Availability: No items available

7. Books
Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen

by McEwen, William J.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Gallup Press, 2005Accession number(s): 200902210009.Availability: Items available for loan: Main Campus [Call number: HF5415.32 M323M] (1).

8. Books
Strong brands, strong relationships / edited by Susan Fournier, Michael Breazeale and Jill Avery

by Fournier, Susan [editor] | Breazeale, Michael, 1964- [editor] | Avery, Jill [editor].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2015Accession number(s): 2016000005110.Availability: Items available for loan: Main Campus [Call number: HD69 .B87 S776 2015] (1).

9. Books
The experience effect : engage your customers with a consistent and memorable brand experience / Jim Joseph

by Joseph, Jim, 1963-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : AMACOM, c2010Accession number(s): 201102020006.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 J673E] (1).


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