Your search returned 14 results.

1. Books
Battling big box : how nimble niche companies can outmaneuver giant competitors / by Henry Dubroff and Susan J. Marks

by Dubroff, Henry | Marks, Susan J.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Franklin Lakes, N.J. : Career Press, c2009Accession number(s): 201009210094.Availability: Items available for loan: Main Campus [Call number: HD 62.7 D827B] (1).

2. Books
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne

by Kim, W. Chan | Mauborgne, Renee.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : Harvard Business School Press, c2005Accession number(s): 200505120074, 200707120004.Availability: Items available for loan: Main Campus [Call number: HF5415.153 K55B] (1).

3. Books
Boomer marketing : selling to a recession resistant market / Ian Chaston

by Chaston, Ian.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2009Accession number(s): 201005260010.Availability: Items available for loan: Main Campus [Call number: HF5415.127 C427B] (1).

4. Books
Consumer behavior in Asia

by Schutte, Hellmut | Ciarlante, Deanna.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Washington Square, N.Y. : New York Univ. Press, 1998Accession number(s): 121220010001, 121220010002.Availability: Items available for loan: Main Campus [Call number: HF5415.33 .A78 S387C] (1).

5.
Customize the brand [electronic resource] : make it more desirable and profitable / Torsten H. Nilson.

by Nilson, Torsten H, 1949-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester, England : Wiley, 2003Online access: Electronic Resources Availability: No items available

6. Books
Ethnic marketing : accepting the challenge of cultural diversity / Guilherme D. Pires and P. John Stanton

by Pires, Guilherme Dias | Stanton, John.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : Thomson, 2005Accession number(s): 200505120034.Availability: Items available for loan: Main Campus [Call number: HF5415.127 P573E] (1).

7.
Internal marketing [electronic resource] : directions for management / edited by Richard J. Varey & Barbara R. Lewis

by Varey, Richard J, 1955- [ed.] | Lewis, Barbara R [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, c2002Online access: Electronic Resources Availability: No items available

8. Books
Making niche marketing work : how to grow bigger by acting smaller

by Linneman, Robert E | Stanton, John L., Jr.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : McGraw-Hill, 1991Accession number(s): 119620, 132775.Availability: Items available for loan: Main Campus [Call number: HF5415.127 L566M] (1).

9. Books
Market segmentation

by Weinstein, Art.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : Probus Pub. Co., 1994Accession number(s): 159662, 159663.Availability: Items available for loan: Main Campus [Call number: HF5415.127 W446M 1994] (1).

10. Books
Market segmentation : a step-by-step approach to creating profitable market segments

by McDonald, Malcolm, 1938- | Dunbar, Ian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hampshire : Macmillan Business, 1995Accession number(s): 180770.Availability: Items available for loan: Main Campus [Call number: HF5415.127 M322M] (1).

11. Books
Market segmentation : a step-by-step guide to profitable new business

by Croft, Michael J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 1994Accession number(s): 183973, 183974.Availability: Items available for loan: Main Campus [Call number: HF5415.127 C763M] (2).

12. Books
Market segmentation : how to do it, how to profit from it

by McDonald, Malcolm, 1938- | Dunbar, Ian.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hampshire : Macmillan Business, 1998Accession number(s): 214253, 214254.Availability: Items available for loan: Main Campus [Call number: HF5415.127 M322M 1998] (1).

13. Books
Radio's niche marketing revolution : futuresell

by Herweg, Godfrey W | Herweg, Ashley Page.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Focal Press, 1997Accession number(s): 50220010073, 50220010074, 50220010075.Availability: Items available for loan: Main Campus [Call number: HF6146 .R3 H478R] (1).

14. Books
The long tail : why the future of business is selling less of more / Chris Anderson

by Anderson, Chris.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Hyperion, c2006Accession number(s): 200612220005.Availability: Items available for loan: Main Campus [Call number: HF5415.127 A523L] (1).


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