Your search returned 16 results.

1. Books
Beyond consumer marketing : sectoral marketing and emerging trends / J.S. Panwar

by Panwar, J.S, 1948-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New Delhi : Response, 2004Accession number(s): 200506150017.Availability: Items available for loan: Main Campus [Call number: HF5415.12 .I5 P368B] (1).

2. Books
Boomer marketing : selling to a recession resistant market / Ian Chaston

by Chaston, Ian.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2009Accession number(s): 201005260010.Availability: Items available for loan: Main Campus [Call number: HF5415.127 C427B] (1).

3. Books
Branded male : marketing to men / Mark Tungate

by Tungate, Mark, 1967-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2008Accession number(s): 200805200005.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 T863B] (1).

4. Books
Content marketing strategies for dummies / Stephanie Diamond.

by Diamond, Stephanie [author.].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Hoboken, N.J. : John Wiley & Sons, Inc., ©2016Accession number(s): 2016000002907.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 D525C 2016] (1).

5. Books
Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less / Joe Pulizzi.

by Pulizzi, Joe.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : McGraw-Hill Education, c2014Accession number(s): 2014000002859, 2014000002930.Availability: Items available for loan: Main Campus [Call number: HF5415 P844E] (1). In transit (1).

6. Books
Ethnic marketing : accepting the challenge of cultural diversity / Guilherme D. Pires and P. John Stanton

by Pires, Guilherme Dias | Stanton, John.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : Thomson, 2005Accession number(s): 200505120034.Availability: Items available for loan: Main Campus [Call number: HF5415.127 P573E] (1).

7. Books
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover : featuring case studies from event marketer magazine.

by Smith, Kerry, 1963- [author.] | Hanover, Dan, 1973- [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Hoboken, N.J. : Wiley, ©2016Accession number(s): 2017000001858.Availability: Items available for loan: Main Campus [Call number: HF5415.127 S647E 2016] (1).

8. Books
Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky

by Smilansky, Shaz.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2009Accession number(s): 201002120003.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 S644E] (1).

9. Books
Future marketing : targeting seniors boomers, and generations X and Y

by Marconi. Joe.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business, 2001Accession number(s): 80920010013, 80920010014.Availability: Items available for loan: Main Campus [Call number: HF5415.127 M372F] (1).

10. Books
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Los Angeles, Calif. : SAGE, c2014Accession number(s): 2015000001596, 2015000001855.Availability: Items available for loan: Main Campus [Call number: HF5415.127 M664C 2014] (2).

11. Books
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij

by Mooij, Marieke K. de, 1943-.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Thousand Oaks, Calif. : Sage, c2005Accession number(s): 200606020090.Availability: Items available for loan: Main Campus [Call number: HF5415.127 M664G 2005] (1).

12. Books
Global marketing and advertising : understanding cultural paradoxes

by Mooij, Marieke K. de, 1943-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage, 1998Accession number(s): 228862, 240520000133.Availability: Items available for loan: Main Campus [Call number: HF5415.127 M664G] (1).

13. Books
How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh and Mattias Behrer.

by Bergh, Joeri van den, 1971- | Behrer, Mattias.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2013Accession number(s): 2014000002856, 2014000002932.Availability: Items available for loan: Main Campus [Call number: HF5415.332.Y66 B473H 2013] (2).

14. Books
How cool brands stay hot : branding to generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire.

by Bergh, Joeri van den, 1971- [author.] | Behrer, Mattias [author.] | Maeseneire, Patrick de [writer of foreword.].

Edition: Third edition.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2016Accession number(s): 2016000003968.Availability: Items available for loan: Main Campus [Call number: HF5415.332 .Y66 B473H 2016] (1).

15. Books
Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe

by Jaffe, Joseph.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : An Adweek Book, c2005Accession number(s): 200607270156, 200607270157.Availability: Items available for loan: Main Campus [Call number: HF5822 J333L] (1).

16. Books
Target marketing : researching, reaching and retaining your target market

by Pinson, Linda | Jinnett, Jerry.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : Upstart Pub. Co., 1996Accession number(s): 204389.Availability: Items available for loan: Main Campus [Call number: HF5415.127 P567T 1996] (1).


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