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Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll.
by Roll, Martin, 1967- [author]. Edition: Second edition, revised and updatedMaterial type:  Book; Format:
print
; Audience:
Specialized;
Publisher: New York, N.Y. : Palgrave Macmillan 2015Other title: Dust jacket title: Asian brand strategy : building & sustaining strong global brands in Asia.Accession number(s): 2016000004368.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 R644A 2015] (1).
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2.
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3.
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4.
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Brand power
by Stobart, Paul, ed. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hampshire : Macmillan Press, 1994Accession number(s): 180904.Availability: Items available for loan: Main Campus [Call number: HF5823 S762B] (1).
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5.
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6.
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Building brand authenticity : 7 habits of iconic brands / Michael Beverland.
by Beverland, Michael. Material type: Book; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Houndmills : Palgrave Macmillan, 2009Accession number(s): 2014000002858, 2014000002931.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 B483B] (1). Checked out (1).
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8.
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9.
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10.
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The future of brands : twenty-five visions
by Clifton, Rita [ed.] | Maughan, Esther, ed. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Basingstoke : Macmillan Business, 2000Accession number(s): 151219990132, 250120000005.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 F878] (2).
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11.
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