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1.
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Cases in e-Commerce / Jeffrey F. Rayport, Bernard J. Jaworski
by Rayport, Jeffrey F | Jaworski, Bernard J. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin marketspaceU, c2002Accession number(s): 200408100108.Availability: Items available for loan: Main Campus [Call number: HF5548.32 R396C] (1).
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2.
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3.
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Fundamentals of marketing
by Stanton, William J | Etzel, Michael J | Walker, Bruce J. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : McGraw-Hill, 1991Accession number(s): 150465.Availability: Items available for loan: Main Campus [Call number: HF5415 S726F 1991] (1).
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4.
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Global marketing strategy
by Douglas, Susan P | Craig, C. Samuel. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : McGraw-Hill, 1995Accession number(s): 228135.Availability: Items available for loan: Main Campus [Call number: HF1416 D683G] (1).
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5.
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Industrial marketing : text and cases / Krishna K. havaldar
by Havaldar, Krishna K. Edition: 2nd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New Delhi : Tata McGraw-Hill Pub. Co., 2006Accession number(s): 200705150028.Availability: Items available for loan: Main Campus [Call number: HF5415.1263 H382I 2006] (1).
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6.
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Management in marketing channels
by Bowersox, Donald J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Auckland : McGraw-Hill International, 1980Accession number(s): 63896.Availability: Items available for loan: Main Campus [Call number: HF5415.125 B682M] (1).
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7.
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Marketing challenges : cases & exercises
by Lovelock, Christopher H | Weinberg, Charles B. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : McGraw-Hill, 1993Accession number(s): 140169.Availability: Items available for loan: Main Campus [Call number: HF5415 L683M 1993] (1).
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8.
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H., Jr. Edition: 9th ed. , McGraw-Hill international ed.Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Boston, Mass. : McGraw-Hill Irwin, c2009Accession number(s): 201007050004.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P473M 2009] (1).
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9.
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10.
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Marketing management : text and cases / Robert J. Dolan
by Dolan, Robert J. Edition: International ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Accession number(s): 200702140013.Availability: Items available for loan: Main Campus [Call number: HF5415.13 D642M 2002] (1).
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11.
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12.
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Strategic marketing / David W. Cravens, Nigel F. Piercy
by Cravens, David W | Piercy, Nigel F. Edition: 7th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Accession number(s): 200301230009, 200301230010, 200702120010.Availability: Items available for loan: Main Campus [Call number: HF5415.135 C728S 2003] (1).
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13.
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Strategic marketing / David W. Cravens, Nigel F. Piercy
by Cravens, David W | Piercy, Nigel F. Edition: 8th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill, 2006Accession number(s): 200605250056.Availability: Items available for loan: Main Campus [Call number: HF5415.135 C728S 2006] (1).
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14.
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Strategic marketing / David W. Cravens
by Cravens, David W. Edition: 6th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2000Accession number(s): 200207240029.Availability: Items available for loan: Main Campus [Call number: HF5415.135 C728S 2000] (1).
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15.
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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden
by Cravens, David W | Lamb, Charles W., Jr | Crittenden, Victoria Lynn. Edition: 7th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Accession number(s): 200702120008.Availability: Items available for loan: Main Campus [Call number: HF5415 C728S 2002] (1).
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