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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H., Jr. Edition: 9th ed. , international ed.Material type:  Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Accession number(s): 200310040026, 200310040027.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P473P 2003] (1).
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2.
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
by Lehmann, Donald R | Winer, Russell S. Edition: 6th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill, 2005Accession number(s): 200605250105.Availability: Items available for loan: Main Campus [Call number: HF5415.13 L435A 2005] (1).
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3.
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
by Lehmann, Donald R | Winer, Russell S. Edition: 5th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Accession number(s): 200407020384, 200407020385.Availability: Items available for loan: Main Campus [Call number: HF5415.13 L435A 2002] (1).
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4.
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
by Lehmann, Donald R | Winer, Russell S. Edition: 5th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Accession number(s): 200406150119, 200406150120.Availability: Items available for loan: Main Campus [Call number: HF5415.13 L435A 2002] (1).
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5.
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6.
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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy
by Perreault, William D., Jr | McCarthy, E. Jerome. Edition: 14th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Accession number(s): 200204120059, 200308200030, 200308200031.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P477B 2002] (1).
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7.
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8.
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Brand positioning : strategies for competitive advantage / Subroto Sengupta
by Sengupta, Subroto. Edition: 2nd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New Delhi : Tata McGraw-Hill Pub. Co., 2006Accession number(s): 200809170018, 200806190011.Availability: Items available for loan: Main Campus [Call number: HF5415.15 S463B 2006] (1).
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9.
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10.
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Building database-driven Web catalogs
by Danish, Sherif | Gannon, Patrick. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : McGraw-Hill, 1998Accession number(s): 215887.Availability: Items available for loan: Main Campus [Call number: HF5415.15 D364B] (1).
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11.
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Cases in marketing management
by Guiltinan, Joseph P | Paul, Gordon W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : McGraw-Hill, 1991Accession number(s): 148184.Availability: Items available for loan: Main Campus [Call number: HF5415.13 G84C] (1).
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12.
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13.
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CustomerCentric selling / Michael T. Bosworth, John R. Holland
by Bosworth, Michael T | Holland, John R. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, N.Y. : McGraw-Hill, c2004Accession number(s): 200409090054, 200409090055, 200409140051.Availability: Items available for loan: Main Campus [Call number: HF5438.25 B678C] (1).
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14.
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Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi
by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith. Edition: 3rd ed. , McGraw-Hill international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2008Accession number(s): 200807010042.Availability: No items available Checked out (1).
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15.
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16.
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson
by Johansson, Johny K. Edition: 5th ed. , McGraw-Hill international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw Hill, 2009Other title: Global marketing : foreign entry, local marketing, and global management.Accession number(s): 201006180008, 201301310112.Availability: Items available for loan: Main Campus [Call number: HF1416 J632G 2009] (1).
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17.
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18.
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Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson
by Johansson, Johny K. Edition: 3rd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Other title: Global marketing : foreign entry, local marketing, and global management.Accession number(s): 200309040041, 200309040042.Availability: Items available for loan: Main Campus [Call number: HF1416 J632G 2003] (1).
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19.
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Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson
by Johansson, Johny K. Edition: 3rd ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Other title: Global marketing : foreign entry, local marketing, and global management.Accession number(s): 200302250012, 200308210039.Availability: Items available for loan: Main Campus [Call number: HF1416 J632G 2003] (1).
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20.
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Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson
by Johansson, Johny K. Edition: 4th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill, 2006Other title: Global marketing : foreign entry, local marketing, and global management.Accession number(s): 200606220010.Availability: Items available for loan: Main Campus [Call number: HF1416 J632G 2006] (1).
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