Your search returned 12 results.

1.
Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor

by Taylor, David, 1964-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester : Wiley, c2004Other title: Brandstretch.Online access: Electronic Resources Availability: No items available

2.
Business without borders [electronic resource] : a strategic guide to global marketing / Donald A. DePalma.

by DePalma, Donald A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Wiley, c2002Online access: Electronic Resources Availability: No items available

3.
Client at the core : marketing and managing today's professional services firm [electronic resource] / August J. Aquila, Bruce W. Marcus.

by Aquila, August J | Marcus, Bruce W, 1925-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2004Online access: Electronic Resources Availability: No items available

4.
Data mining cookbook [electronic resource] : modeling data for marketing, risk and customer relationship management / Olivia Parr Rud.

by Rud, Olivia Parr.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Wiley, c2001Online access: Electronic Resources Availability: No items available

5.
Data mining techniques [electronic resource] : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff.

by Berry, Michael J. A | Linoff, Gordon.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Indianapolis, Ind. : Wiley Pub., c2004Online access: Electronic Resources Availability: No items available

6.
Digital marketing [electronic resource] : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan.

by Wind, Yoram | Mahajan, Vijay, 1948-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Wiley, c2001Online access: Electronic Resources Availability: No items available

7.
Getting started in consulting [electronic resource] / Alan Weiss.

by Weiss, Alan, 1946-.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : J. Wiley, ©2004Online access: Electronic Resources Availability: No items available

8.
Kellogg on marketing [electronic resource] / The Kellogg Marketing Faculty, Northwestern University ; Dawn Iacobucci, editor.

by Iacobucci, Dawn [ed.] | J.L. Kellogg Graduate School of Management. Center for Marketing Sciences.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Wiley, c2001Online access: Electronic Resources Availability: No items available

9.
Managing customer relationships [electronic resource] : a strategic framework / Don Peppers, Martha Rogers.

by Peppers, Don | Rogers, Martha, 1952-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, c2004Online access: Electronic Resources Availability: No items available

10.
Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

by Kotler, Philip [author.] | Kartajaya, Hermawan, 1947- [author.] | Setiawan, Iwan [author.].

Material type: book Book; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, ©2024Online access: Electronic Resources Availability: No items available

11.
The architect's guide to design-build services [electronic resource] / edited by G. William Quatman II and Ranjit (Randy) Dhar.

by Quatman, G. William, 1958- [ed.] | Dhar, Ranjit [ed.].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2003Online access: Electronic Resources Availability: No items available

12.
World Wide Web marketing [electronic resource] : integrating the web into your marketing strategy / Jim Sterne.

by Sterne, Jim, 1955-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : John Wiley, c2001Online access: Electronic Resources Availability: No items available


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